Some luxury marketers do stand out for the way they apply these sort of principles to position aged products, historical places and various heritage and legacy brands.
BRANDS + MARKETERS
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For marketers and brands, the takeaway is clear: nostalgia doesn’t just tell us what people like — it tells us why they buy.
The next era of brand experience won’t be defined by prediction, but by stewardship.
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AW SHORTS – BRANDS + MARKETERS
Shifts in the environment have naturally created shifts in our psychology and behaviour, and it’s made the common phrase “‘you want what you can’t have” seem ever more poignant.
E-commerce took on even greater importance in 2020, so why are advertisers still focused on Facebook and Google?
Brand advertisers are understandably anxious about brand safety but there’s actually some good news on that front.
Misinformation and disinformation ran rampant in a year marked by a global pandemic, a U.S. election, racial unrest, climate disasters and an economic downturn.
I’d like to take you back to about ten years ago—when advertising was still “easy,” and you asked your agency to create a TVC. Both production and media budgets were solid.
These are challenging times for producers in the FMCG arena. Although Covid has had a detrimental effect on some industries, it has also been very positive for others.
The words design and creativity are widely misunderstood. If you were to ask people what they first think of when hearing them, they might say painting or drawing.
First and foremost, good memes often take a novel approach to media and typically break corporate creative norms. What’s produced by the average corporate design team is likely too polished and too reliant on thoroughly researched formulas to capture the right mood.
The most powerful takeaway was that the coronavirus is causing consumers to face a duality of competing thoughts.
For the third and final installment in our research series on consumer anxiety, we asked Americans about their holiday plans: How will they celebrate their traditions? Will they gather?
We are now at a point where technology is outpacing humanity.
Votes are expensive things to earn. It was neither Trump nor Biden who shone the clearest light on how to effectively market an election – it was New York Representative Alexandria Ocasio-Cortez, a.k.a. AOC.
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