Presented by
In the end, my take on Kellogg’s strategy is that it is a great idea for this moment in marketing, authentic to the brands, and offers a great creative canvas, but Kellogg’s should start planning what’s next because these strategies have a shorter shelf life than the products they are helping sell.
As categories continue to slide into a homogenous and undistinguished middle, a mindset shift is required.
By Brock Berry, Founder and CEO of AdCellerant The advertising industry loves to talk about…
Netflix doesn’t need a big, bombastic ad service to dominate, and it has no interest in helping brands solve their existential media problems.
The creative world, alongside other disciplines, needs both specialists and generalists. But it’s time to correct the misconceptions.
With TikTok’s ad revenue set to increase from $3.88 billion in 2021 to $11.64 billion in 2022, it’s clear that this platform will have staying power among brands, marketers and consumers themselves.
A review of System1’s database for recently tested ads in this sector provides a veritable case study in utilizing fluent devices effectively–specifically characters and creative tropes–to drive distinctiveness in an otherwise crowded category.
Putting yourself in your customers’ shoes is critical to understanding their needs and how you can be of assistance without becoming an annoyance.
Marketers’ avenues for advertising are fast multiplying within Snapchat, making it paramount for brands to remember that delivery is only half the story.
ShowHeroes Group recently teamed up with market research agency COG, in a groundbreaking study that looked more closely at the behavioural impact of CTV as an emerging tech.
Advertsing strategies built from consented first-party data and without the use of sensitive third-party data will go a long way toward building a more responsible web and restoring consumer trust.
To craft your brand in these new spaces, no need to obsess over control when balance does the trick.
For traditional marketeers, TikTok can seem really unnerving. It’s an unexplored space and success means making your brand vulnerable.
Advertising Week spoke with Durand in depth about the future of streaming vs. linear, media buying strategies and measurement, and her company’s innovative approach to performance video and media buying.
Learn how these Twitch creators work with brands to create an authentic and engaging experience for their followers.
