For agency leaders still treating PR as a soft layer that sits somewhere above the ‘real business stuff’, this should be the wake-up call.
BRANDS + MARKETERS
Presented by
Advertisers need to reach qualified consumers on channels that are likely to engage them while avoiding duplication issues, and they need to do so efficiently and effectively.
Discover how unique brand mascots and ambassadors build trust, boost recognition, and create lasting customer loyalty in modern marketing.
AW SHORTS – BRANDS + MARKETERS
As creators continue to blur the line between traditional and digital, sports fans like me and my college pals are shifting to watch even more, together, on CTV.
To continue driving recovery and capturing demand in 2022, we’re launching a new Travel On Air series.
Sandeep Seth, CMO of COACH, shares how the brand embraced video experimentation to understand how to make effective YouTube ad creative.
Amid a fast-changing media landscape — where viewers determine what, how, and when they want to watch content — brands have an opportunity to move quickly to reach people where they are.
Learn how Rothy’s were able to use automation to increase impressions, conversions, and revenue.
Careful consideration of financial decisions has become the norm as financial consumers navigate banking, lending, and payment offerings in a world of constant disruption.
Creative is fundamental to campaign success. No matter what your goals are, a centralized suite of tools can be used to drive both efficiency and scale.
Advertisers have many options to connect with multicultural audiences — staying relevant during key moments, leveraging tools to inform targeting decisions, and, most of all, keeping these audiences top of mind when creating video content.
To ensure the best work, brands must also empower creators with trust, partnership, and practicality.
From feeling inspired from a cooking recipe or trying to figure out how to tire out your dog, these days inspiration can strike anytime, anywhere–presenting unique opportunities for retailers.
In this segment, Vista (formerly Vistaprint) CMO Ricky Engelberg and EVP and Chief Data Officer Sebastian Klapdor discuss planning and budgeting.
In the pandemic and post-pandemic era, successful businesses focus the efforts of diverse teams on the needs of their customers to travel the digital transformation road together.
