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By David Graham, COO, Mobsta The advertising industry already operates within an overwhelming volume of signals, but as consumers move fluidly between digital and physical environments throughout the day, advertisers are increasingly…
The mandate for marketers is clear: Stop chasing the myth of the Gen Z monolith.
By Nataly Kelly, CMO, Zappi OpenAI’s ads pilot reportedly crossed $100 million in revenue within…
Shannon Everley, Head of Acquisitions at Grammarly, shares how the brand uses a YouTube full-funnel strategy to get the most out of YouTube Ads.
Just as employees are reevaluating their lives and evolving their approaches to education and career mobility, businesses need to reconsider their internal processes.
Partnerships, especially those that are more unusual, are clearly reliant on being appropriate for the context in which they are launched.
Creators are authentic and passionate about what they do, and brands who aim to capitalize on the strong relationships that creators have with their audiences need to afford them more freedom and autonomy to do what they do best.
Producing striking and unforgettable campaigns, backed with the right technology and data, will guarantee engagement, brand recall, and ROI.
By leveraging thoughtful creative strategies and dynamic tools, we can reconcile advertisers’ needs for frequency and viewers’ needs for diversity to deliver an experience that’s considerably more ideal for both.
At MGID, Michael oversees the company’s strategy to cement its status as a pioneer in native advertising. We had a chance to sit down with Michael and discuss brand safety, contextual advertising, and more.
Ultimately, to build a great brand, you need to know what you believe in and be willing to stand for it. That takes courage, but there will always be space for brands with a unique point of view.
Don’t seek efficiency in the typical places by lowering the quality of your marketing. Boost it by going local. Your stores, franchisees, and shoppers will thank you.
It’s imperative as an industry that we provide brands with a guarantee for brand safety. Supplying the right tools and intelligent technology solutions can enable the industry to grow in a way that is also safe for advertisers.
Retailers are experiencing a realisation post-pandemic. While stores were closed, those with loyalty programmes were able to keep in touch with customers.
As we brace for a recession, we as an industry must carefully consider our current models of measurement and targeting.
