Brands – Page 68 – Advertising Week

Influencers Are Dead. Long Live Influence

The label ‘influencer’ no longer captures this reality. It reduces a diverse ecosystem into a single, superficial category.

Don’t Make an Ad, Tell a Story: Here Are 4 Ways Brands Can Think Like an Entertainment Studio

Thanks to the streaming revolution, viewers are turning away from linear TV in droves. Even sports are seeing seismic shifts in how fans engage with content.

Why the Best Marketing Feels Unfair

We all know markets and media spaces are fiercely competitive and budgets are under the cosh. So, we don’t believe in only instinct to land unfair ideas.

BRANDS + MARKETERS

Influencers Are Dead. Long Live Influence

Don’t Make an Ad, Tell a Story: Here Are 4 Ways Brands Can Think Like an Entertainment Studio

Why the Best Marketing Feels Unfair

Influencers Are Dead. Long Live Influence

Why Every Publisher Needs Its Own AI Experiences

Different Game, Different Physics: Why Retail Media Needs Its Own AI Strategy

Six Edible Mascots Are Coming To The 2025 Pop-Tarts Bowl — And The Fans Decide Which Team To Sacrifice

Don’t Make an Ad, Tell a Story: Here Are 4 Ways Brands Can Think Like an Entertainment Studio

AW SHORTS – BRANDS + MARKETERS

Influencers Are Dead. Long Live Influence

Why Every Publisher Needs Its Own AI Experiences

Different Game, Different Physics: Why Retail Media Needs Its Own AI Strategy

Six Edible Mascots Are Coming To The 2025 Pop-Tarts Bowl — And The Fans Decide Which Team To Sacrifice

Don’t Make an Ad, Tell a Story: Here Are 4 Ways Brands Can Think Like an Entertainment Studio