What’s they key to a successful influencer campaign? Keep things simple, stay flexible and always have a backup plan. Nail those, and your brand could be next in line for a viral moment.
Creating memorable campaigns requires strategic planning that begins with collaborative ideation and culminates in tangible brand experiences.
Marketers who embrace this shift by reframing purchases as smart investments, offering small luxuries that still feel attainable, and aligning with deeper consumer values will win.
Advertising on a platform that streams movies or TV shows is expensive. Before brands do that, they need to be certain that’s where their customers are.
A New Wave of Solutions for the Bloat Emerging Due to Manual Measurement
Advertising Week caught up with recently-appointed CEO of Redmill Solutions, Jay Stevens to discuss his new role and the needs of global brands.
Audio can be one of the simplest ways to engage consumers, with the biggest impact, if you understand the journey and outcome, you want consumers to leave with.
While the Gen Z story is still being written, brands should not wait any longer to prepare for their cultural and spending dominance.
In an increasingly competitive digital marketing landscape, behavioural analysis can give brands the edge by unlocking detailed consumer insight and enabling the delivery of a truly personalised customer experience.
Recent Articles
