Technologies, like QR Codes, have become powerful tools for brands to help bridge the gap between the physical and digital worlds, creating new opportunities to engage with their audiences.
The importance of social media engagement is all about building genuine relationships with your audience, understanding their needs, and delivering value that resonates on a personal level.
For now at least, quality, utility and value are the foundations of B2B brands that business buyers trust to support the pillars of their organisation. But they must be articulated, easily understood, and allow consumers to differentiate them from competitors.
The impact COVID-19 had on business rendered agencies’ strategic plans obsolete and disrupted their clients’ pre-existing marketing and branding roadmaps. After spending the past year scrambling for new business and adjusting to remote work, agencies finally have a little breathing room.
TV advertising and offline media budgets have yet to change much. The advertising budgets certainly haven’t fully transitioned into the digital arena as quickly as they ought to be to match consumer behavior migration.
While Google and Facebook’s dominance has long seemed insurmountable, the past two years have seen the rise of a third major online advertising player.
Branding is the way a business owner communicates his or her business’ identity to customers. It’s beyond what you sell; it’s your mission, company values, aesthetic, and tone of voice. It’s essentially how customers emotionally experience your company.
The parochial view of Amazon is they’re a high-volume store that struggles with thin profit margins. Water cooler stock experts marvel at its high stock price and crow about its measly profits. Here’s some free advice: don’t listen to the arm-chair experts.
Looking into what 2021 holds for marketers, brands have a timely opportunity to embrace the growth of digital events–with a focus on fans as a keystone component.