YOUTUBE AT AWASIA 2023

JOIN US FOR OUR LIVE STREAM ON 8 JUNE 2023

10:00 AM JST • YouTube Works Awards Japan 2023 Awards Show

The “YouTube Works Awards” are advertising awards sponsored by Google. The awards recognize video advertisements that have achieved high advertising effectiveness and led to business success through the use of YouTube.

2:00 PM JST • Exploring the Reasons Why YouTube Connected TV Advertising Contributes to Advertisers’ Business Growth with High Advertising ROI, from the Perspectives of Users and Advertisers

Part 1: User Analysis Results (14:00 – 14:30)
In this part, we will quantitatively and qualitatively demonstrate the indispensability of YouTube viewing on connected TVs for users.

Part 2: Successful Case Studies of Advertisers Who Have Achieved Real Results (14:30 – 15:15)
We will present case studies of advertisers and advertising agencies who quickly recognized users’ viewing behaviors and strategically used YouTube advertising on connected TVs to achieve tangible results.

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