Food isn’t a side attraction anymore—it’s the main event.
In this AW360 Live interview, Jack Goldburg breaks down how food, sports, and culture are converging to redefine live experiences and brand engagement. Drawing from collaborations with elite athletes, viral content reaching billions of views, and sold-out food festivals across major cities, Jack explains why community trust is the most valuable currency in the creator economy—and why brands can’t simply buy their way into it.
You’ll hear how digital stories become physical experiences, how creators can responsibly drive real-world business growth for local operators, and why the future belongs to platforms that blend content, commerce, and community without compromising authenticity.
If you’re a brand, marketer, or creator navigating the next era of experiential marketing, this episode offers a clear look at what’s working—and what’s coming next.
