Brands are more successful when they integrate naturally throughout the process, instead of just popping in and feeling like an ad drop.
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Marketers: it’s time to stop debating and start doing. Stop pontificating. Start practicing. Practicality wins.
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Characters Catch Feelings in Vita Coco’s “Mascot Love,” the First-Ever Dating Show For Brand Mascots
Beverage company Vita Coco made headlines in July when they announced the debut of “Mascot Love.” It’s their Love Island USA parody “where icons catch feelings” featuring Vita Coco’s own coconut water carton mascot Coco Man.
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This year, Franken Berry, Count Chocula and Boo Berry have been brought to life as puppets in the Jim Henson universe to celebrate the company’s 70th anniversary.
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AI in marketing isn’t here to just babysit your to-do list; it’s here to partner with your intuition.
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Misinformation isn’t just a problem for users anymore — it’s a branding crisis. As media platforms scale back moderation, advertisers are being forced into the role of risk manager—whether they like it or not.
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In this interview, McCagg shares insights on creating meaningful consumer connections, building seamless full-funnel experiences, and balancing technological innovation with authentic storytelling and performance benchmarks.
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Those who recognize the direction of search and begin adapting to the evolving landscape now will be well-positioned to lead the industry into this next wave.
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Before your brand ever said a word, it could have dropped a beat. Not just any beat — the beat.
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16-19 October 2023
31 October – 2 November 2023
2024
14-16 May 2024
6-8 June 2023
1-2 August 2023
LATEST AW CONTENT
Boldly Go: William Shatner on Technology, Innovation and Our Planet
