Home | Advertising Week – DEMO

Q&A with Debbie Oates, Director of Customer Engagement, Experian Marketing Services UK&I

Experian’s Debbie Oates explains that there’s help on hand to understand the new tectonic shifts in the make-up of the average UK household, so marketers can avoid being left behind.

Out of Tune: Are Retail Media Networks Missing the Beat on In-Store Audio?

In-store audio delivers timely, persuasive messages when intent is already high, shortening the path to conversion and turning passive browsing into immediate action.

Incrementality Testing: The Missing Link Between Marketing and Finance

The bridge between marketing and finance isn’t built on a false sense of certainty, but on honest, measurable uncertainty that both teams can plan around.

Will Agencies Dare to Be Different?

Once you define the problems you solve and for whom, your people can show-up as focused experts not hopeful generalists.

Stop Selling Product Specs to Gen Z: Brands Need to Humanize to Survive

If your brand isn’t building real connections through values, people, and purpose, you’ll be forgotten, no matter how brilliant your product is.

As Cultural Capital Becomes the New Currency, Do Brands Risk Trading Away Their Identity?

The best brands aren’t just reacting to decisions — they’re part of shaping them.

ROSÉ All Day: The Metric That Could Save Digital Advertising (And the Planet)

With improved carbon emissions accounting, updated metrics like ROSÉ we can immediately slow down – and hopefully reverse – our industry’s harmful environmental effects.

Brands – Calendar Moments Require Credibility

Brands need to move from risk aversion to value alignment. Stop worrying about backlash and start focusing on why you’re showing up.

Short Term Surge, Long Term Edge: How to Adapt Your Positioning In Response to Changing Market Trends

The goal for any business should be to capture today’s demand while projecting and protecting a go‑to‑market narrative that is both clear and consistent.