Home | Advertising Week – DEMO

AI Optimization Can Scale the Wrong Strategy Faster Than Ever

The marketer’s job is to understand which signals still represent human intent, which signals reflect machine activity and which signals reveal how the brand is being interpreted in the market.

Why Gaming Audiences Are Becoming Harder to Reach – and Easier to Lose

Building lasting engagement requires more than visibility alone; it requires curation and a long-term strategy.

The Tartan Army Isn’t the World Cup Story Marketers Should Watch

When Scotland’s Tartan Army arrived in Boston for the June 13 match against Haiti, the headlines wrote themselves: bars running dry, tap lines emptying.

Programmatic Broke Publisher Value. It’s Time for the Sell-Side to Strike Back.

Publishers have spent years building trusted brands, loyal audiences and valuable environments. Today, they also need tools to ensure that the value of their premium inventory survives the journey into programmatic marketplaces.

The Second Second Is the Moment That Matters Most for Brands Right Now

Maintaining engagement for one more second is the difference between being one of the increasingly rare brands that wins customers and accolades, or being tossed into the vast sea of those that are immediately forgotten.

The End of the Volume Game: Why Social Marketing Is Swinging Back to Brand Building

As content creation becomes commoditized, curation becomes more valuable. The agencies and brands that thrive in the coming years are unlikely to be those producing the most content.

Cannes Lions 2026: AI Grows up as Advertising Focuses on Real-World Impact

Taken together, the conversations from Cannes Lions 2026 suggest the industry is entering a more mature chapter.

Meta’s Shareholder Dissent Is a Warning Label for Advertisers

Platform dominance made media feel simpler. A more pluralised market will make it more interesting, more demanding and, for the best-prepared brands, more valuable.