Home | Advertising Week – DEMO

Why AI Needs a Branding Exercise

AI should function as a tool, not a replacement for individual thought, individual workers. Think of how the internet transformed the workplace, phasing out the inherent necessity for fax machines, printers, and more.

Why It Is Important to Diversify Capital Sources for Ad Tech Companies Right Now

Multiple funding sources reduce reliance on any one lender – specifically during a time of more intense risk. Making these moves now will help make the business more resilient in the near and long term and provide peace of mind, knowing there is easy access to a safety net.

From Start-Ups to Enterprise, The CMO Must Excel In 4 Key Areas

The industry is moving fast, and in order to keep up you have to keep your skills sharp. You have to practice all 4 of these areas; Synergy, Manage, Think and Do. You have to stay crisp, or your tenure is likely to slide even more.

Ready to Activate Identity-Powered Experiences? Start with Human-Centered Design

Investing in identity-powered marketing is important – but it’s only part of the equation for creating great customer experiences.

Industry Views from the AI Safety Summit

As AI continues to dominate and concerns over safety ramp up, we spoke to four advertising and marketing experts on what’s next for AI – is it hindering or helping innovation and how it can be incorporated into advertising, marketing and business strategies in 2024?