In an era where AI-generated content, bots, and coordinated campaigns are blurring the line between real customer feedback and manufactured noise, simply “listening” is no longer enough.
On this episode of the AW360 Podcast, we’re joined by Sharon Chung, Director of Product Marketing at Resolver, to explore how brands can verify the true voice of the customer—and why real-time online risk intelligence has become mission-critical for brand safety and reputation.
Sharon breaks down the key differences between traditional social listening and intelligence-driven risk monitoring, shares the behavioral signals that expose misinformation and coordinated attacks, and explains why human context and judgment still matter in an AI-accelerated world. From spotting early warning signs of digital threats to building cross-functional resilience across marketing, comms, legal, and security teams, this conversation offers a practical framework for navigating trust in the age of generative fake news.
