Insight Agency-Opinium-Launches In New York

  • Madison Avenue office opens today to support new and existing clients
  • Opinium works with local & global brands and agencies
  • Strong reputation for accuracy: most accurate research agency in the 2019 UK General Election, 2016 EU Referendum & will conduct polling for the 2020 US Presidential Election
  • Ex-Weber Shandwick Strategy Director Giulia Prati appointed as Opinium’s Vice President of Research US

Opinium, is today launching a US office, in New York, and located on Madison Avenue to support new and existing clients.

Founded in 2007, Opinium’s New York launch represents the continued expansion of its global strategic insight capabilities. The agency has a strong history of unlocking powerful insights and helping clients grow and develop, making insights-based strategic business decisions, and is famed in its field for precision and accuracy in commercial and political settings.

Opinium has expertise in financial services, tech, healthcare, retail, and CPG sectors, providing insights for a diverse range of brands including Vanguard, Fidelity, Worldpay, Samsung, SnapChat, LinkedIn, Nike, Adidas, Estee Lauder, Sanofi, and BAE Systems. It also works with a number of leading communications consultancies, conducting research in multiple geographies, including Burson Cohn & Wolfe, Edelman, FleishmanHillard Fishburn, Hill+Knowlton Strategies, Lansons Intermarket, Porter Novelli, and WE Communications.

Opinium launches into New York in time to conduct polling for the 2020 US Presidential Election, an area in which it has vast expertise. Opinium was the most accurate among its peers predict the 2019 UK General Election results and also correctly predicted the 2016 EU membership referendum.

Marking its US launch, Opinium also announces the hire of Giulia Prati, who joins the team today as Vice President of Research US. Giulia has a background in financial services, tech, industrial, healthcare and CPG, and joins from Weber Shandwick where she was Strategy Director.

Commenting on the launch, James Endersby, CEO, Opinium said: “The 2020s are set to be one of the most exciting and fast-paced decades yet – and we’re unbelievably excited to be on the ground in the US for the start of it. We’re looking forward to supporting our existing clients here, as well as offering our services to new businesses and sectors.

“As brands increasingly recognise the critical value of their brand, their reputation and the way they communicate with all stakeholders, Opinium can provide valuable insights and hard-hitting research to inform strategies, improve products, revitalise customer experience, craft compelling thought leadership and help gain share of voice in increasingly competitive markets. We’ve got a top team of experts in place in New York, and well over ten years’ experience executing global insights campaigns – we are thrilled to see what the next decade holds for us and our clients.”

Giulia Prati, Vice President of Research US, adds: “Opinium is an exciting business at the top of its game in the UK. I’m really looking forward to joining this dynamic team and using my background to help shape their direction in the States—at a time when quality research and insights are driving forces in the industry. I can’t wait to support Opinium’s existing US clients and to develop new and impactful work for future ones.”

Josh Glendinning, Associate Director based in New York, adds: “We’ve been conducting research on a global level for over a decade, and our US team can’t wait to better support existing, and new, clients on the ground in the US. We’re looking forward to getting stuck in!”

Opinium US spokespeople are available for further comment / interview:

  • CEO, James Endersby
  • Vice President of Research US, Giulia Prati
  • Associate Director, Josh Glendinning

To learn more about Opinium, please

For more information, please contact:

Sarah Muir

+447870 397537

About Opinium Research LLP

Founded in 2007 OPINIUM is an award-winning strategic insight agency built on the belief that in a world of uncertainty and complexity, success depends on the ability to stay on pulse of what people think, feel and do. Creative and inquisitive, the Opinium team is passionate about empowering clients to make the decisions that matter. Opinium works with organisations to define and overcome strategic challenges – helping them to get to grips with the world in which their brands operate. It uses the right approach and methodology to deliver robust insights, strategic counsel and targeted recommendations that generate change and positive outcomes. Opiniums’ consultants are experts in political, financial services, tech, industrial, healthcare and consumer packaged goods research.

Opinium was the most accurate research agency in the 2019 UK General Election, the 2016 London Mayoral Election and the EU Referendum.

Opinium – What People Think, Feel and Do.

New York: 425 Madison Avenue, Suite 600, NY 10017

London: 58 Great Sutton St, London EC1V 0DG