Explore the evolving world of retail and commerce with expert insights, innovative strategies, and actionable advice on the trends shaping the future of shopping, from omnichannel experiences to emerging technologies. Stay ahead of the curve with in-depth analyses, case studies, and perspectives from leaders redefining retail and commerce in the modern era.
Change and disruption is the new normal, but by focusing on creating opportunities on the Open Internet retail marketers can not only keep up, but stay ahead of the curve by creating unique personalised content to already engaged audiences and transform shopping moments into real outcomes.
Understanding consumer behavior and addressing key reasons for cancellations are vital for subscription-based businesses to thrive.
As we near the second half of 2024, a few key takeaways come into sharp focus. Economic conditions and consumer preferences are constantly in flux, and marketing strategies must be agile enough to respond.
In this session, Tesco Media—joined by Nestlé and Open Mind—explores how brands, agencies, and retail media networks can integrate strategies and win in an era of fragmented consumer journeys.
While the current retail media landscape is fairly fragmented, we can anticipate rapid progress over the next couple of years.
The AI revolution brings with it a significant concern – will the technology’s pursuit of data-driven automation come at the cost of the authentic human connections that are so vital to exceptional retail service?
In their latest book, uber-famous Prof. Philip Kotler, the father of modern marketing, and Dr. Giuseppe Stigliano, Global CEO at Spring Studios, give us their view on the future of retail.
What exactly is retail media? How do these networks function? And why are brands investing so heavily in them?
For small and medium-sized businesses ready to grow smarter, retail media isn’t just an option—it’s an opportunity.
This case study explores how KPM has redefined media effectiveness for CPG advertisers and why it continues to be one of the most influential players in the retail media landscape.
Independent and regional retailers drive the majority of off-premise transactions in this country. So why are they still treated as a secondary channel?
As advertisers search for more effective, accountable, and attention-rich media environments, supermarkets deserve to be recognised not as a secondary retail touchpoint, but as a core part of modern media planning.
Discover how brands are redefining innovation by blending culture and technology to drive meaningful engagement.
In this session, Tesco Media—joined by Nestlé and Open Mind—explores how brands, agencies, and retail media networks can integrate strategies and win in an era of fragmented consumer journeys.
Consumer behavior is too ingrained, and the broader commerce ecosystem too entrenched, for any single platform to fully contain the journey.
By Giulia Mazzei, Influencer Marketing Director, Greenpark Brands have long treated search as a technical…
Those who cannot move beyond calendar-based marketing are actively losing relevance.
Durable media businesses own the customer relationship, shape the advertiser relationship, and maintain control over the environments where monetization happens.
Retailers should have a goal enabling brands to reach high-intent shoppers at the precise moment of purchase decision, with measurable, closed-loop attribution tied directly to POS sales data, something few digital channels can replicate.
An uneven focus on owned inventory means retailers are failing to maximise opportunities or accommodate the true nature of multi-media buying.
As marketing strategies are constantly changing, brands should be focused on talking to their customers in a more personalized and meaningful way after their order.
This is retail media’s own MACH moment, and this shift into open and transformative technologies is essential for those who are serious about making retail media work to its full potential by cutting costs and speeding up innovation.
With the right strategy, Mother’s Day becomes more than a seasonal promotion — it becomes a moment to deepen engagement, increase conversions, and position your brand as part of your customers’ most meaningful celebrations.
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