The Sonic Truth: How Big Media Rebrands Top to Bottom – With Audacy

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Download the 2021 Audio Logo Index here to follow along during the discussion or go to thesonictruth.com and download the index from the episode description. 

On this week’s episode of The Sonic Truth podcast, we welcome the CMO of Audacy, Paul Suchman. Paul and our host Scott Simonelli start by discussing Audacy’s rebrand (formerly Entercom). Next they get into why the creation of a sonic brand was so crucial to their new identity as Audacy and why other brands should take their audio identity as seriously as the visual parts of it. We hope you enjoy the episode.

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