Platforms like Cinco’s AI Experience are paving the way, merging the scale of digital with the warmth of human-like conversation.
Platforms like Cinco’s AI Experience are paving the way, merging the scale of digital with the warmth of human-like conversation.
Recorded live at Advertising Week New York 2025 and Powered by ART19, AW360 Live features interviews with today’s changemakers across marketing, media, tech, and culture.
Artificial Intelligence is no longer the future of marketing—it’s the now. From boosting productivity and precision to enabling smarter, more human-centered experiences, AI is revolutionizing how brands operate.
From privacy and data ethics to job disruption and creative dilution, AI in marketing is not without its complications. Here’s a closer look at the challenges marketers, businesses, and society at large must grapple with as this technology evolves.
Ultimately, AI has brought about a revolution in how advertising is created and delivered. It is both enabling faster ideation and creation, inspiring new directions, and even making it possible for advertisers to leverage new channels that reach audiences who had previously become unreachable.
In the always-evolving domain of digital media, where the potential for mismatches between ad content and the environment that surrounds it has exploded, ensuring ad compliance and brand safety have never been more vital.
Jamie Maw, Business Director at Advertising Week, led a round table discussion on transparency and authenticity in digital advertising presented by SonicOrigin.
If we use our new skills and tools, combined with great strategy, surprising ideas and expert craft, maybe we can get better and faster at making…you know, things people are actually interested in.
Teams that survive won’t be the ones with the most experience or fanciest portfolios. Original thinking, quick adaptation, and creative edge will matter more than tools. AI won’t replace creative talent.
The “Deepfakes, TikTok and Political Ads: Media Influence on the Upcoming Election” session, hosted by Advertising Week in partnership with Cint, dove into the powerful role media plays in shaping voter behavior ahead of critical elections.
As AI continues to transform this industry, companies need to prepare their teams to thrive in an AI advertising era not just from the top down, but from the bottom up as well.
We sat down with Chris Hogg, Chief Revenue Officer at Lotame, to talk about what’s new and what isn’t with AI, why a consistent identity strategy is essential for leveraging the technology, and what marketers should be putting in their data portfolio.
The companies that thrive in the coming years will be those that master the balance: creating AI experiences that feel magical in their relevance without triggering privacy concerns. They will be the ones that choose to be helpful, not creepy.
If AI is a new engine of creative output, the (human) creative must become the emotional alchemist whose role it is to transform raw data into gold.
In a world where AI is perfecting every brand’s grammar, who’s perfecting your brand’s personality?
The next era of targeting belongs to AI systems that see the whole picture — and to the leaders who know how to orchestrate them.
At Advertising Week, the message from the room was clear: people are done with promises. They want results.
Platforms like Cinco’s AI Experience are paving the way, merging the scale of digital with the warmth of human-like conversation.