Home | Advertising Week – DEMO

Can Brand USA Survive Trump?

America’s isolationist policies are also prompting a growth of patriotic consumerism elsewhere, which is bad news for Brand America, and for American brands.

The Value of Original Thinking

Whether it is a marketing campaign that shifts paradigms or a digital strategy that redefines customer engagement, the fusion of AI efficiency and human originality promises a future of boundless creativity.

Flavor as Experience: Why Taste Is the Next Big Differentiator in Experiential Marketing

As experiential marketing evolves, the brands that will stand out are those that treat taste not as an extra, but as a foundational element of storytelling.

Optimized to Matter: The Case for Predictive ML in an Age of GenAI

As the industry evolves, the most effective platforms won’t choose between generative and predictive models — they’ll find the right role for each.

From Survival to Strategy: Reflections on Commerce Media Five Years on From a Global Pandemic

Five years ago, the world was reeling from the COVID-19 pandemic. With billions of people forced to make drastic changes to their lives, few industries were subjected to greater upheaval than retail and ecommerce.

How Have Live Events Partnerships Found Themselves in the Limelight?

Partnerships have often been misunderstood and seen primarily as a badging exercise, but they offer so much more than that. The more brands embrace and embed themselves into festival environments, the more they see what they have been missing.

Have We Reached Peak Creator/Influencer Marketing?

With the pressure on new CEO Fernandez to improve performance, I wonder if increasing creator/influencer marketing is the right tactic for the company today.

Redefining Creative Workflows in the Age of AI

For agencies, the challenge isn’t simply to adopt AI tools, but to redefine how we think about creative work in a world where these tools are part of every brief, brainstorm, and brand system.

America’s Golden Era of Live Sports: Why Brands Need to Think Bigger—and Smarter

or brands that plan smart and stay agile, the field is wide open. It is time to be bold, take risks and leave lasting impressions that drive brand loyalty, sales and long-term consumer relationships.