By Heather Taylor, Editor-in-Chief, PopIcon
Hotels.com recently teased that something big was coming via TikTok this April — and that something, as it turns out, is a brand-new mascot named Bellboy.
Ding Ding! It’s Bellboy!
Bellboy has more than a few titles associated with his new Hotels.com gig. You can refer to him as a brand mascot or an ambassador or a spokesbell, the latter of which he’s proud to say he’s the first one in the world.
Born on April 21, Bellboy is 18 inches tall and shaped like a bell complete with “ding!” sound effects. He’s described as a “desk clerk with the best perks” in his intro video, musically inclined (he writes and sings his own jingles!) and is somewhat chronically online. Bellboy is a massive travel enthusiast and plans to share his inside scoop on booking discounts available through Hotels.com via social media.
““My friends always say I’m a bit hotel obsessed. I prefer ‘hospitality visionary,’” said Bellboy. “Few things bring me more pleasure than watching someone score a free room upgrade or enjoy the same pool for less money than everyone else. That’s why I’ve teamed up with Hotels.com, to help people save up to 20%, earn rewards and get more bang for their brass. Is that how the saying goes?”
@hotelsdotcom Let Bellboy do the math. Less than 50, more than 0. Members save up to 20% on hundreds of thousands of hotels. You’re welcome.
Bellboy, did you just say 20% off?! According to the spokesbell, there are thousands of member-only deals available for up to 20% off on Hotels.com. (For all the non-Hotels.com members reading this… yes we know 20% is less than 50%. But, as Bellboy explains in yet another catchy TikTok jingle, 20% is also more than 0%.) Travel enthusiasts can expect to hear some of Bellboy’s top hotel hacks and tips for getting the most out of using Hotels.com’s tools — like Hotel Price Alerts — on Instagram and TikTok in the coming weeks.
“Here at Hotels.com, we’re no strangers to a mascot, and Bellboy fits right in because he’s just as obsessed with helping travelers make smart booking decisions as we are,” said Hari Nair, SVP and General Manager of Hotels.com.
“For example, you may not know we have more than 35,000 last-minute deals on Hotels.com, or that you can now set up a price alert on the app to tell you when a hotel rate drops. Bellboy is going to make sure you know about these tools. It’s about helping people who love to travel get more value and rewards without the hassle.”
A Special Birthday Treat
Hotels.com is celebrating Bellboy’s birthday with a rewarding sale for members. Now through May 26, members save 25% or more on hundreds of thousands of hotels through the booking platform. Plus, there’s an opportunity to earn 50% more rewards on bookings.*
Welcome to the Hotels.com family, Bellboy! We’ll keep our fingers crossed for a crossover commercial starring Captain Obvious and Bellboy — or at least an opportunity for these two to cross paths on social and generate viral travel memes together.
Image Credit: Hotels.com
About the Author
Heather Taylor is the senior writer and editor-in-chief of PopIcon, Advertising Week’s blog about brand mascots. Got a pitch on brand mascots or want to wax nostalgic about characters? Drop her a line at howveryheather@gmail.com.
**Book by 5/26/2025 11:59 pm in hotel property local time. Stay between 4/17/2025-9/30/2025. Member Prices are available to Hotels.com app users and One Key members. Limited availability, blackout periods may apply.
