16 of the best brand collaborations based on brand recognition, originality, press exposure and overall product.
The new M&M’S spokesperson, AKA the “Chief of Fun,” is actress and comedian Maya Rudolph.
Do you remember the last time you saw Mr. Peanut at the Super Bowl? The brand mascot’s last appearance at Super Bowl LIV in 2020 when the character sacrificed his life for pals Matt Walsh and Wesley Snipes.
PLANTERS is on the hunt for three Peanutters to chauffeur the iconic Mr. Peanut. And the Oscar Mayer Wienermobile is seeking 12 applicants to join the 36th Hotdogger class.
It’s not even 2023 and we already have a confirmed brand mascot for Super Bowl LVII! Make that several mascots — specifically spokescandies.
Calling all brands! Do you have a New Year’s Resolution which looks like it’s open to making a mascot? Look no further than Newt the Gnu.
“The Story of Lidl Bear” follows the overnight success of the Lidl Bear. While the bear does not express any emotions in its furry face, this does not stop it from becoming a viral sensation.
We may be more than 600 days out until the Paris 2024 Summer Olympics, but the games’ “Les Mascottes” have just been unveiled to the public.
The FIFA World Cup officially kicks off in Qatar on November 20 and La’eeb is ready to play! Wait, who’s La’eeb? He’s the official mascot of the FIFA World Cup Qatar 2022!
We never quite know what kind of jam Aldi UK’s Kevin the Carrot will end up in during the holidays. What we do know is Kevin has a fondness for global pop culture lexicon.
Tourism Australia has never had an animated ambassador until now. In a new global campaign, Tourism Australia is encouraging travelers to “come and say g’day” and join their unofficial national mascot Ruby the Roo in finding adventure across Australia.
Let’s see how much of La Bussi’s backstory I can uncover in figuring out if La Bussi is an onion, bus map, or meant to be another character, like a clown, entirely.
She’s here and she’s just gonna be herself! M&M’S, proudly part of Mars, is expanding its spokescandies to include Purple, the first new character in a decade.
Gatsby and Blocky are two best friends with incredibly unique backstories. Anyone, whether you’re in the crypto space or not, can relate to them. Let’s learn more about each character!
The Gecko’s latest adventure, helmed by The Martin Agency and Cut+Run, reveals how unsolicited advice could potentially lead to the beloved Gecko transforming into the kind of lizard for whom life, uh, finds a way.
Hingie still exists and this can only mean one thing. While previous Hinge campaigns have seen great success with millennial daters, the app is expanding to the next generation of Gen Zers.