Tag: PopIcon

Gatsby and Blocky, Gate.io’s New Mascots

Meet Gatsby and Blocky, Gate.io’s New Mascots!

Gatsby and Blocky are two best friends with incredibly unique backstories. Anyone, whether you’re in the crypto space or not, can relate to them. Let’s learn more about each character!

Parody of the Geico Gecko reimagined as dinosaur, looking in on couple having dinner

What If The GEICO Gecko Was a Geckosaurus?

The Gecko’s latest adventure, helmed by The Martin Agency and Cut+Run, reveals how unsolicited advice could potentially lead to the beloved Gecko transforming into the kind of lizard for whom life, uh, finds a way.

tony the tiger on twitch

Which Brand Mascot is Officially a Twitch Star?

It’s gr-r-reat news in the gaming world! Tony the Tiger, the beloved brand mascot from Kellogg’s Frosted Flakes, is now the first-ever brand mascot to work with video live streaming service Twitch.

hootsuite logo with owly mascot

PopIcon Design Evolution: Hootsuite’s Owly

If you have ever used the social media scheduling software Hootsuite, you might recall the presence of a cheeky owl there to greet you. This is Owly, the Hootsuite brand mascot.

Brand Mascots on Twitter

What are Brand Mascots Tweeting About in Summer 2022?

Brand mascots are some of advertising’s hardest working employees, after all, and they deserve a little break. Let’s see what they’re up to in during summer 2022 as observed through their tweets on Twitter.

1950s black and white photo of white men sitting around conference table

Meet “The Real Mad Men of Chicago”

In the new season of Chicago Stories, “The Real Mad Men of Chicago” looks back at the golden age of advertising in Chicago and the hardworking group of Midwesterners that brought iconic campaigns and brand mascots to life.

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