In today’s real-time world, driving long-term brand perception shifts requires designing creative campaigns for media optimization – where every new act of creation becomes an act of data insight creation. Together, T-Mobile and Monks develop real-time brand strategies designed to drive feedback, creating a flywheel effect of customer insights. This discussion explores how constant iteration can bridge brand ambition and real-time media effectiveness by embracing curiosity around ideas, audiences and media channels.
Building Real-Time Brands with Data-Driven Precision
