aweurope 2024 guide to special events


Monday, 13 May, 7pm, Wagtail Rooftop Bar and Restaurant
Invite Only


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This award show, which debuted at AWNewYork 2019, honours rising stars of the advertising and marketing industry. Winners will be selected based on a combination of proven achievements: demonstrable ability to affect organisational change, commitment to external impact, ability to mentor others and professional endorsements.

The opening evening of Advertising Week is once again our annual Future is Female awards, recognising anyone who identifies as a woman showing leadership in their role. In partnership with LinkedIn, our judges will celebrate our 25 final shortlisted candidates and eventual 10 winners.

Advertising Week Wrap Party, presented by Stylist

Thursday, 16 May, 5-8pm, 180 Studios
Open to All

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Advertising Week has joined forces with Stylist — one of the most influential media brands for women in the UK today and a firm favourite with the ad industry since it launched as a free magazine 15 years ago. Join us for an evening of dancing and entertainment brought to you by the best female DJs and performers, all brought to you by Soho Radio.

Stylist now uses its many media channels to inspire, entertain and love women priding itself on always ‘reading the room’ it works with global brands in print, social and events. Celebrate Advertising Week by experiencing the best in female talent – where everyone is welcome.

An Inspirational Story of Resilience and Creativity, Presented by Advertising Week and PwC

Tuesday, 14 May, 12-2 pm, Toklas at 180 Studios
Invite Only


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Join this exclusive lunch to hear Hamed Amiri — refugee, author and playwright of “The Boy With Two Hearts” — share his incredible story and offer lessons in resilience and creativity for the media and advertising world.

Advertising Week First Timers Meet Up

Tuesday, 14 May, 12:30pm, Culture Unleashed Lounge at 180 Studios
Open to All


Welcome to Advertising Week Europe! This meet up is your chance to grab a coffee with some of the Advertising Week team, learn how to make the most out of the event and also connect with other attendees to plan your week.

The New News, Presented by The Independent

Wednesday, 15 May, 8-10am, VIP Loft at 180 Studios
Super Delegates and Invite Only


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There has never been a more exciting and challenging time to be in the news business. As The Independent joins forces with Buzzfeed, HuffPost, Tasty and Seasoned to create Independent Media, its leaders speak for the very first time on coming together, how news brands are changing and what that means for advertisers.

Join The Independent’s CEO Christian Broughton, HuffPost’s editor-in-chief Cate Sevilla and Buzzfeed’s director of video Homam Ayaso in conversation with Advertising Week Global President Ruth Mortimer, as we get behind the scenes of the new news.

Influencers and Entrepreneurs Meet Up

Wednesday, 15 May, 10:30am, Culture Unleashed Lounge at 180 Studios
Open to All


Join other influencers and entrepreneur shaping the future of the industry and expand your network.

Brand Marketers Meet Up

Wednesday, 15 May, 12:40pm, 180 Studios
Open to All


Connect with fellow brand marketers and The Marketing Society to expand your network. This is your opportunity to meet with other passionate marketing and advertising professionals, exchange insights, tackle common challenges and build invaluable connections.

The Shake Up: Join Our Table Meet Up

Wednesday, 15 May, 2:30pm, Culture Unleashed Lounge at 180 Studios
Open to All

Join Our Table is a UK initiative to celebrate and amplify Black female talent in the advertising, media, marketing and communications industries. Our aim is for Black women in our industry to feel seen, supported and visible.

At a time when the advertising industry is at risk of losing 30% of its Black talent, only 2.8% of leadership roles are held by Black women and only 1.5% of marketing executives are Black women (All in Census 2023), hear how influential Black women are driving the change they want to see, and that the industry desperately needs.

Join us for three fireside chats to discuss how they have done it, the lessons learned and what the industry needs to do next. The fireside chats will cover:

  • The power of Data.
  • The power of change from within.
  • The power of mentoring/sponsorship.

Netflix in Conversation with Love is Blind: UK Hosts, Emma and Matt Willis

Thursday, 16 May, 8-10am, VIP Loft at 180 Studios
Invite Only


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Following an insightful introduction to Netflix Ads by Damien Bernet, VP, Head of Ad Sales EMEA, join Rajiv Nathwani, Senior Director of UK and Ireland Marketing at Netflix, as he leads a captivating fireside chat with Love is Blind: UK hosts Emma and Matt Willis.

Together, they’ll unpack the UK’s deep fascination with dating shows, examine the influence of Netflix’s content on culture and share their experiences and observations of the evolving entertainment and advertising industry. After the session, stick around for the chance to network with Netflix and VIP delegates over breakfast bites.


Thursday, 16 May, 2:50pm, Culture Unleashed Lounge at 180 Studios
Open to All


Connect with fellow female leaders in advertising and communications at the WACL meet up.


Tuesday, 14 May, 9 pm, Ronnie Scott’s
Invite Only


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Retail Media & Commerce Executive Dinner, Hosted by Pacvue

Tuesday, 14 May, 6pm, L’Oscar
Invite Only


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AWAccelerate: Accelerator Programme for Startups

Thursday, 16 May, 12:40-5pm, 180 Studios
Invite Only



Advertising Week Europe just got sweeter. Stop by the Cint Sweet Shoppe to grab some confectionary concessions between sessions!


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Get ready for an activation like no other. As you enter the Entertainment Zone, you will be greeted by Dolly, the 3m high, terrifying murder doll from Squid Game.

The Entertainment Zone has three areas:

  • Bridgerton: Think Queen Charlotte’s drawing room for a photo opp with Butler and a macaroon cart with official Bridgerton macaroons.
  • Squid Game: Try your luck at the famous glass bridge game! Prizes are available depending on how far you get.
  • Coming Soon Zone: A showcase of Netflix’s upcoming, sponsorable content, the ‘Netflix Effect’ and Netflix ad products with an interactive screen.

AWAngels: Glam and Go

Tuesday-Thursday, Various Times, Networking Lounge at 180 Studios
Open to All

Stop by the Networking Lounge at various times throughout the week for an express beauty treatment! From 10am-12pm each day, we’ll have speedy manicures and a brow bar, and from 1:30-3:30pm each day, we’ll have masseuses and a hairstylist on hand so you can #treatyoself in style. Treatments are open to all pass holders and are available on a first come, first serve basis.

Go + Get Lounge powered by Uber

Go + Get Lounge powered by Uber. Open the Uber app to GO anywhere and GET anything. Meet your possibilities here.


Stop by the Scale Up Lounge this week to get your new LinkedIn profile pic!


Located on the ground floor.

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Catch up on emails and work at our enchanting, covered coworking garden. Open to all pass types, attendees can also relax, enjoy refreshments and mingle with peers in a lush, leafy setting.



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The Loft hosts our VIP & Speakers Lounge and is only available to select guests and Super Delegate pass holders.


Located in the atrium, the Networking Lounge is full of activations, comfy seating and plenty of other places to spend your time connecting. The Networking Lounge is open to all pass types.


With tables available for purchase for private company use, the AW Clubhouse provides an easy branded experience to meet, network and relax. The Clubhouse also features nightly wine tasting experiences.

**To reserve your company’s space at the Clubhouse or a private meeting room, contact**


Reserve and host meetings with clients and colleagues in total peace and full-service provided..

**To reserve your company’s space at the Clubhouse or a private meeting room, contact**