A first-of-its-kind publisher-driven initiative brings enterprise-grade infrastructure to agencies, brands, and creators worldwide
NEW YORK (October 8, 2025) – Advertising Week (AW), the world’s leading convening stage for marketing, media, technology, and culture, today announced the launch of the Advertising Week Global Creator Network powered by Breakr. Breakr has emerged as a force in the creator economy. Its proprietary white-label infrastructure enables the world’s largest agencies, brands, and publishers to work faster, cleaner, and with less friction. By embedding finance directly into the creative workflow, Breakr eliminates the outdated system of delayed vendor payments, heavy SaaS fees, and fragmented processes. As a result, agencies and marketers can digitally collaborate, focus on creative output, and ensure creators and contributors get paid instantly.
Creator media pages and contributor channels are the final frontier for marketers, much like AdWeek’s pivot to always-on cultural distribution rather than one-off event moments. Brands are bundling these creator-led outlets and contributor voices into sponsorships and activations, but the mechanics are broken—slow net terms, redundant vendor onboarding, and financing gaps turn agencies into banks and leave contributors underpaid. Breakr fixes this with one wallet, one workflow, and instant payouts, unlocking creator media and contributors as a scalable, reliable cultural channel.
AW’s global reach and sponsor ecosystem with Breakr —real-time payments, single-vendor wallet consolidation, workflow automation, enterprise analytics, and underwriting capacity —creates a centralized home for collaboration, growth, and fair compensation.
“Advertising Week has always been where the marketing world imagines what’s next. With Breakr, we now have the infrastructure to make that imagination operational—turning tentpole energy into always-on collaborations that deliver outcomes all year long,” said Lance Pillersdorf, CEO, Advertising Week.
“We are delighted about this new partnership,” added Anthony Brown, Co-Founder, Co-CEO Breakr. “The creator economy has matured into a critical business channel, but flawed financial plumbing, slow payments, SaaS overhead, and fragmented workflows, has capped its potential. By powering AW’s Creator Network, we’re enabling the industry to do what it does best—create and market—without being held back by dated systems.”
“AW can unify discovery, rights, and finance, while paying contributors in real time without adding tools or complexity,: concluded Ameer Brown, Co-Founder, Co-CEO, Breakr, concluded. “As publishers are set up perfectly on our infrastructure they can launch creator-fed activations with speed and financial certainty, reshaping how agencies and marketers scale their work.”
The Global Creator Network was forged in partnership with JBRC, a strategic consultancy and idea studio, whose cultural expertise and insight helped bring the platform to life. Enrollment opens today at Advertising Week New York, with the first activations launching in the U.S. and U.K. in Q1 2026. Additional markets—including Mexico City, Tokyo, and Sydney—will follow.
Participants include:
- AW Insiders and moderators
- Brands and agency executives
- Publishers and media voices
- Educators and practitioner academics
- Marketing and advertising creators
Learn more and apply at creators.advertisingweek.com
About Advertising Week
Advertising Week is the world’s premier event franchise for marketing, media, technology, and culture. Since 2004, AW has convened leaders across industries to share ideas, spotlight innovation, and shape the future of brand and business. With events in New York, London, Tokyo, Mexico City, Sydney, and beyond, AW brings together the people and companies driving global marketing transformation.
About Breakr
The silent infrastructure behind many of the world’s most influential agencies, brands, and publishers. Breakr has proven its model across music, media, and live entertainment. Breakr is one of the creator economy’s leading financial and operational infrastructure at scale, powering real-time payments, workflow automation, and single-vendor wallet management for agencies, brands, publishers, and creators. Through its proprietary factoring facility, Breakr eliminates SaaS fees, net terms, and payment friction—enabling partners to work faster, pay smarter, and scale creator and agency collaborations with certainty. Breakr’s infrastructure is built on data points for 55 million creators, with underwriting capacity, making it the infrastructure for the next generation of B2B2C creator marketing and media.
About JBRC Co.
JBRC Co. is a strategic consultancy and idea studio founded by marketing leaders Jason Brown and Richie Cruz. Together, they bring decades of experience leading national brand, sports, and entertainment programs at companies including PepsiCo, Foot Locker Inc., The SpringHill Company, and NTWRK. JBRC helps brands, entrepreneurs, and creators navigate complexity with culture-centric strategies that connect consumer engagement to commercial growth
