ARTIFICIAL INTELLIGENCE

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Explore the power of Artificial Intelligence in marketing, where advanced algorithms and data-driven insights are transforming how businesses engage with their audience. Discover how AI can elevate your strategy and drive growth in today’s digital landscape.

PARTNER CONTENT

From Shelf to Screen: How AI is Transforming Consumer Brand Engagement

In an industry where loyalty often depends on understanding as much as visibility, giving consumers a space to ask questions, explore ideas, and discover products in their own way may prove to be one of the most meaningful innovations of all.

Luxury, Reimagined: How AI Experiences Are Elevating the Digital High-End Customer Journey

Luxury will always be defined by craftsmanship and creativity. But in the modern era, digital experience is becoming just as important as physical expression.

How Automotive and Transportation Brands Can Transform the Modern Customer Journey With AI

As vehicles and mobility become more complex and shopper expectations rise, a new form of intelligent, conversational digital engagement is reshaping how consumers explore, understand, and choose their next vehicle.

LEARN WITH AW360

Marketing with AI 101: What It Is, How It’s Used, and Why It Matters

Artificial Intelligence is no longer the future of marketing—it’s the now. From boosting productivity and precision to enabling smarter, more human-centered experiences, AI is revolutionizing how brands operate.

The Other Side of AI in Marketing: Key Concerns Every Business Should Understand

From privacy and data ethics to job disruption and creative dilution, AI in marketing is not without its complications. Here’s a closer look at the challenges marketers, businesses, and society at large must grapple with as this technology evolves.

Practical AI Applications in Marketing for SMBs: Smart Strategies, Real Results

The future of marketing is here—and it’s accessible, practical, and built for businesses like yours.

AI: MACHINE-MADE MARKETING PODCAST

The AI Front Door: How LLMs Are Rewriting Brand Discovery with Johann Wrede, CMO of UserTesting

We sit down with Johann Wrede, Chief Marketing Officer at UserTesting, to explore what happens when AI summaries become the new brand front door.

Stop Trying to Fool People: How Movers+Shakers Uses AI to Amplify Creativity, Not Replace It

Jeff MacDonald, Director of Innovation and Technology at Movers+Shakers, joins us to unpack what separates AI gimmicks from true creative acceleration.

Relevance Rebuilt: How Agentic AI Is Redefining Contextual Advertising with Thomas Ives, RAAS Lab

Thomas Ives of RAAS Lab explains how AI-driven contextual intelligence is moving beyond keyword traps and brand-safety false positives to interpret content with human-like nuance

LATEST

Is AI Cannibalising the Web It Was Built On?

There’s an irony buried in the AI revolution that nobody wants to talk about.

Building the Next Generation of Commerce Media: Why Coordinated, End-to-End AI Determines Who Wins

Commerce media is a growth engine. But it is system intelligence, not isolated optimization, that determines how powerful that engine becomes.

From Shelf to Screen: How AI is Transforming Consumer Brand Engagement

AI SESSIONS

Deepfakes, TikTok and Political Ads: Media Influence Over the Upcoming Election

The “Deepfakes, TikTok and Political Ads: Media Influence on the Upcoming Election” session, hosted by Advertising Week in partnership with Cint, dove into the powerful role media plays in shaping voter behavior ahead of critical elections.

Demystifying the Real Value of AI in Marketing

Learn about the latest AI tools for marketers and how brands are investing in AI to increase campaign effectiveness, reimagine resource constraints and garner real marketing results.

AW SHORTS – AI

4 hours ago

Is AI Cannibalising the Web It Was Built On?

There’s an irony buried in the AI revolution that nobody wants to talk about.
4 hours ago

Message in a Bottle: The Power of Time and Age

Some luxury marketers do stand out for the way they apply these sort of principles to position aged products, historical places and various heritage and legacy brands.
4 hours ago

Incrementality: The Metric That Doesn’t Exist

Marketers are stuck in Plato’s cave. Attribution, experiments, and MMM each cast different shadows. None reveals true incrementality. The truth remains unknowable.
1 day ago

Building the Next Generation of Commerce Media: Why Coordinated, End-to-End AI Determines Who Wins

Commerce media is a growth engine. But it is system intelligence, not isolated optimization, that determines how powerful that engine becomes.
1 day ago

What Recession Pop Reveals About the Psychology of Nostalgia

For marketers and brands, the takeaway is clear: nostalgia doesn’t just tell us what people like — it tells us why they buy.