ARTIFICIAL INTELLIGENCE

Explore the power of Artificial Intelligence in marketing, where advanced algorithms and data-driven insights are transforming how businesses engage with their audience. Discover how AI can elevate your strategy and drive growth in today’s digital landscape.

FEATURED

The Evolution of Ad Compliance: Embracing AI for Brand Safety

In the always-evolving domain of digital media, where the potential for mismatches between ad content and the environment that surrounds it has exploded, ensuring ad compliance and brand safety have never been more vital.

AI in CTV- How do we Manage the Double-edged Sword of Innovation vs Risk?

The future of CTV advertising is rich with opportunity. With AI and blockchain at the helm, advertisers can expect more sophisticated targeting, enhanced fraud prevention, and greater contextual relevance.

Friend or Foe? AI’s Transformative Impact on Websites and Contextual Targeting

The promise of contextual targeting as an easy-to-integrate cookieless solution may be appealing to advertisers, but under scrutiny, it remains limited and not sustainable in a world without identifiers.

How AI is Reshaping the Communications Ecosystem: Insights from Converge at Cannes

During this year’s Cannes Lions, Advertising Week and Kindred joined forces to host Converge, a series of conversations about the future of mindful innovation in communications and creativity.

AI in CTV- How do we Manage the Double-edged Sword of Innovation vs Risk?

How AI is Used in KYC Processes

As digital platforms continue to innovate, the shift towards alternative verification methods reflects a broader trend of balancing security with user convenience.

LATEST

Beyond the Hype: How Webex AI is Radically Transforming Customer and Employee Experiences

The future belongs to those who harness AI to work smarter, serve customers better, and drive real business transformation. We are leading this revolution, helping businesses turn AI potential into AI power, today.

From Interest to Action: How Generative AI Redefines Intent Prediction in Advertising

In this new era, success in digital advertising will belong to those who understand the difference between interest and intent, and leverage AI-driven insights to build more meaningful, privacy-first connections with their audience.

AI in Paid Media: From POCs to Full-Scale Transformation

David Billings, the VP of digital at Empathy Lab teamed up with the Sameer Amin, the VP of Data Driven Marketing & Media at Reckitt to present the transformation of AI in paid media.

AI SESSIONS

Deepfakes, TikTok and Political Ads: Media Influence Over the Upcoming Election

The “Deepfakes, TikTok and Political Ads: Media Influence on the Upcoming Election” session, hosted by Advertising Week in partnership with Cint, dove into the powerful role media plays in shaping voter behavior ahead of critical elections.

Demystifying the Real Value of AI in Marketing

Learn about the latest AI tools for marketers and how brands are investing in AI to increase campaign effectiveness, reimagine resource constraints and garner real marketing results.

AW SHORTS – AI

The Algorithm vs. The Artist: Finding Harmony in the New Music Landscape

The future of music in the age of AI remains uncertain, but one thing is clear: the human element will always be essential.

From Diapers to Data: The Parallel Costs of GenAI and Parenting

When it comes to GenAI, companies need to be clear about their return on intent and return on investment.

AI Search and the Strategy You Actually Need

More than a strategy, AI search is a powerful tool that opens up new upper-funnel opportunities for brands.

The AI Arms Race Isn’t About Innovation. It’s About Power

The products we use, support, and integrate into our lives will shape the AI landscape. Staying engaged, experimenting, and actively implementing AI isn’t just an opportunity—it’s the only way to ensure we’re not left behind.

How Can AI Be Used More Sustainably by MMA

Gen AI has brought great benefits to MMA, but unless brands, publishers, agencies and vendors take action to use it more sustainably, AI usage could turn the climate emergency into catastrophe.

How AI Is Empowering Premium Publishers to Unleash Hyper-Relevance and Drive ROI

Relevance is the new methodology, and more effective advertising is the outcome. The partnership of the two is a revolution for premium media owners.

Chaos and Creativity: Preserving the Unexpected in this New Age of Automation

Chaos holds the spark that transforms ordinary thinking into groundshaking “aha” moments. But, as we race deeper into an era defined by Generative AI, relentless automation, and frictionless efficiency, it’s all too tempting to think we should eliminate every rough edge.

Three Branding Imperatives as Honda and Nissan Navigate the Road Ahead

To compete in the EV race and maintain global relevance, each company will need employees to believe in the direction and potential of their business. Culture and clarity are essential to uniting and galvanizing a workforce, but for companies of this size, they won’t just materialize.

LATEST

17 hours ago

What Killed the Open Internet?

Is your video ad partner providing comprehensive campaign logs? Trade Desk and Google don’t do this, which amazes me. Why don’t buyers demand full transparency in real-time?
17 hours ago

Why FAST Deserves a Spot in Your Streaming Strategy

In an increasingly crowded streaming landscape, FAST offers advertisers a rare combination of scale, affordability, and precision.
17 hours ago

How Brands Can Prevail in the Search for Omnichannel Success

Search offers a far less tactical, far more meaningful way to connect with consumers than it once did when the world seemed simple and Google’s algorithm was the main factor to navigate.
1 day ago

ReachTV Taps Nielsen for Ad Measurement Of Live Sports + Original Content in Airports

For the first time, advertisers and agencies can directly compare campaign performance on ReachTV to other publishers across screens, via Nielsen ONE Ads.
2 days ago

The New Math of Content: Why Stories Are the Smartest Spend in Marketing Today

Content isn’t a soft asset anymore. It’s the most capital-efficient way to build relationships, drive acquisition, and reduce long-term marketing costs—if it’s built the right way.