ARTIFICIAL INTELLIGENCE

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Explore the power of Artificial Intelligence in marketing, where advanced algorithms and data-driven insights are transforming how businesses engage with their audience. Discover how AI can elevate your strategy and drive growth in today’s digital landscape.

PARTNER CONTENT

How Automotive and Transportation Brands Can Transform the Modern Customer Journey With AI

As vehicles and mobility become more complex and shopper expectations rise, a new form of intelligent, conversational digital engagement is reshaping how consumers explore, understand, and choose their next vehicle.

AI Meets Experience: How Intelligent Platforms Are Reshaping Travel & Hospitality

Platforms like Cinco’s AI Experience Room are paving the way, merging the scale of digital with the warmth of human-like conversation.

Cinco AI Experience Room: Hyper-Personalized Brand Experiences at Scale

In a world where attention is fleeting and personalization is everything, experiential marketing agency Cinco is rewriting the rules of digital engagement.

LEARN WITH AW360

Marketing with AI 101: What It Is, How It’s Used, and Why It Matters

Artificial Intelligence is no longer the future of marketing—it’s the now. From boosting productivity and precision to enabling smarter, more human-centered experiences, AI is revolutionizing how brands operate.

The Other Side of AI in Marketing: Key Concerns Every Business Should Understand

From privacy and data ethics to job disruption and creative dilution, AI in marketing is not without its complications. Here’s a closer look at the challenges marketers, businesses, and society at large must grapple with as this technology evolves.

Practical AI Applications in Marketing for SMBs: Smart Strategies, Real Results

The future of marketing is here—and it’s accessible, practical, and built for businesses like yours.

AI: MACHINE-MADE MARKETING PODCAST

Relevance Rebuilt: How Agentic AI Is Redefining Contextual Advertising with Thomas Ives, RAAS Lab

Thomas Ives of RAAS Lab explains how AI-driven contextual intelligence is moving beyond keyword traps and brand-safety false positives to interpret content with human-like nuance

Tuning the Brand Voice: How AI Helps Global Brands Speak with One Voice—Without Losing Their Soul

Jason Hemingway, CMO at Phrase, explores how AI-powered language technology is reshaping the way brands create, localize, and personalize content at scale.

AI-First by Design: How Tomas Forsbäck and Readpeak Are Rebuilding Programmatic for the Open Web

In this episode of AI: Machine-Made Marketing, Tomas Forsbäck, Group CEO of Readpeak, explains why the next era of programmatic advertising will be built AI-first, content-first, and privacy-first — or not at all.

LATEST

Looking forward: How AI is Reshaping Ad Creative and Propelling MMM into a New Era

AI promises to redefine MMM entirely, ushering in an era of live, organic intelligence systems that fundamentally alter the human role in strategic marketing.

AI Licensing Helps Publishers, but Won’t Save Them

Publishers have split into two camps: those who license, and those who sue.

LEGO’s Smart Bricks Show the Future of Innovation Is Experience, Not Algorithms

In an AI-obsessed world, the brands that stand out will be the ones that truly know when technology enhances the human experience and when it gets in the way.

AI SESSIONS

Deepfakes, TikTok and Political Ads: Media Influence Over the Upcoming Election

The “Deepfakes, TikTok and Political Ads: Media Influence on the Upcoming Election” session, hosted by Advertising Week in partnership with Cint, dove into the powerful role media plays in shaping voter behavior ahead of critical elections.

Demystifying the Real Value of AI in Marketing

Learn about the latest AI tools for marketers and how brands are investing in AI to increase campaign effectiveness, reimagine resource constraints and garner real marketing results.

AW SHORTS – AI

4 hours ago

Creative Intelligence: When AI Becomes a Mirror for Human Taste

AI shows advertisers how well an ad is understood and which components within the creative are going to appeal to the needs and tastes of the target audience.
4 hours ago

Why 2026 Is the Year Performance Marketing Finally Stops Guessing

If your measurement only exists inside the platforms, your strategy isn’t owned, it’s rented.
4 hours ago

Retail Media Can Expand the Funnel — or Finally Expand the Market

Retail media’s next chapter will be shaped by whoever succeeds in making the broader retail landscape work as a system rather than a collection of silos.
4 hours ago

Tips for Optimizing Ad Performance for Your FIFA 2026 Campaigns

With the FIFA World Cup less than six months away, are your advertising and marketing plans set?
12 hours ago

How Pringles Built “Pringleleo” in Their 2026 Big Game Ad

Is it possible to build your dream man? The answer is yes, according to Pringles Big Game ad (and their mascot Mr. P.