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Explore the power of Artificial Intelligence in marketing, where advanced algorithms and data-driven insights are transforming how businesses engage with their audience. Discover how AI can elevate your strategy and drive growth in today’s digital landscape.
During this year’s Cannes Lions, Advertising Week and Kindred joined forces to host Converge, a series of conversations about the future of mindful innovation in communications and creativity.
The future of CTV advertising is rich with opportunity. With AI and blockchain at the helm, advertisers can expect more sophisticated targeting, enhanced fraud prevention, and greater contextual relevance.
As digital platforms continue to innovate, the shift towards alternative verification methods reflects a broader trend of balancing security with user convenience.
Artificial Intelligence is no longer the future of marketing—it’s the now. From boosting productivity and precision to enabling smarter, more human-centered experiences, AI is revolutionizing how brands operate.
From privacy and data ethics to job disruption and creative dilution, AI in marketing is not without its complications. Here’s a closer look at the challenges marketers, businesses, and society at large must grapple with as this technology evolves.
The future of marketing is here—and it’s accessible, practical, and built for businesses like yours.
Ultimately, AI has brought about a revolution in how advertising is created and delivered. It is both enabling faster ideation and creation, inspiring new directions, and even making it possible for advertisers to leverage new channels that reach audiences who had previously become unreachable.
In the always-evolving domain of digital media, where the potential for mismatches between ad content and the environment that surrounds it has exploded, ensuring ad compliance and brand safety have never been more vital.
The promise of contextual targeting as an easy-to-integrate cookieless solution may be appealing to advertisers, but under scrutiny, it remains limited and not sustainable in a world without identifiers.
The point isn’t to replace the platforms; it’s to widen the focus.
An AI-driven future creates challenges for agencies, especially when it upends the traditional pricing model. But it doesn’t have to be doom and gloom.
Marketing will taste like AI by 2030. A lot. Buckle up and make friends with these new tools. You will save money and time.
The “Deepfakes, TikTok and Political Ads: Media Influence on the Upcoming Election” session, hosted by Advertising Week in partnership with Cint, dove into the powerful role media plays in shaping voter behavior ahead of critical elections.
Learn about the latest AI tools for marketers and how brands are investing in AI to increase campaign effectiveness, reimagine resource constraints and garner real marketing results.
Businesspeople often see lawyers as overthinkers, formalists, and deal-delayers. That’s an unfair generalization; many attorneys just want their deals done.
Audiences have a very small tolerance for mediocrity, which is why banner blindness is so high – only the very best messages break through the clutter.
Advertisers today are navigating changes. The explosion of short-form video and Connected TV (CTV), the rise of AI-generated content and the fragmentation of platforms have made it harder to build reach, ensure quality and prove media value.
In travel, where the experience is the product, those are the moments that matter. AI can’t create loyalty on its own, but when it’s used to create meaning, it changes everything.
We stand at a threshold where technological capability intersects with philosophical possibility.
Marketers: it’s time to stop debating and start doing. Stop pontificating. Start practicing. Practicality wins.
AI in marketing isn’t here to just babysit your to-do list; it’s here to partner with your intuition.
Those who recognize the direction of search and begin adapting to the evolving landscape now will be well-positioned to lead the industry into this next wave.
