ARTIFICIAL INTELLIGENCE

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Explore the power of Artificial Intelligence in marketing, where advanced algorithms and data-driven insights are transforming how businesses engage with their audience. Discover how AI can elevate your strategy and drive growth in today’s digital landscape.

PARTNER CONTENT

How Automotive and Transportation Brands Can Transform the Modern Customer Journey With AI

As vehicles and mobility become more complex and shopper expectations rise, a new form of intelligent, conversational digital engagement is reshaping how consumers explore, understand, and choose their next vehicle.

AI Meets Experience: How Intelligent Platforms Are Reshaping Travel & Hospitality

Platforms like Cinco’s AI Experience Room are paving the way, merging the scale of digital with the warmth of human-like conversation.

Cinco AI Experience Room: Hyper-Personalized Brand Experiences at Scale

In a world where attention is fleeting and personalization is everything, experiential marketing agency Cinco is rewriting the rules of digital engagement.

LEARN WITH AW360

Marketing with AI 101: What It Is, How It’s Used, and Why It Matters

Artificial Intelligence is no longer the future of marketing—it’s the now. From boosting productivity and precision to enabling smarter, more human-centered experiences, AI is revolutionizing how brands operate.

The Other Side of AI in Marketing: Key Concerns Every Business Should Understand

From privacy and data ethics to job disruption and creative dilution, AI in marketing is not without its complications. Here’s a closer look at the challenges marketers, businesses, and society at large must grapple with as this technology evolves.

Practical AI Applications in Marketing for SMBs: Smart Strategies, Real Results

The future of marketing is here—and it’s accessible, practical, and built for businesses like yours.

AI: MACHINE-MADE MARKETING PODCAST

From Verification to Growth: How AI Is Redefining Media Quality and Performance with Anna Forbes, RVP Northern Europe, DoubleVerify

In this episode, we’re joined by Anna Forbes, RVP for Northern Europe at DoubleVerify, to unpack how AI is transforming digital advertising from the inside out.

How AI Is Rewriting the Brand–Consumer Relationship with Domenic Venuto, Horizon Media

In this episode of AI: Machine-Made Marketing, we’re joined by Domenic Venuto, EVP and Chief Data & Product Officer at Horizon Media, the world’s largest independent media agency.

Deep Learning, IntentGPT, and the New Rules of Performance Marketing — With Jaysen Gillespie of RTB House

Jaysen unpacks the evolving “cookie-reduced ecosystem,” the difference between machine learning and true AI, and why the marketers who win will be the ones who embrace curiosity.

LATEST

‘Career Ladder’s’ Max Klymenko on Trust, Careers and Creators

Max Klymenko, Creator of “Career Ladder,” joins Edelman Trust Institute Executive Director Justin Blake at the World Economic Forum in Davos to discuss how trust is formed in the creator economy.

CES 2026 Confirmed It: Gen Z Doesn’t Care How Smart Your AI Is

CES 2026 reinforced a simple truth: the future of experiential marketing belongs to brands that combine intelligent technology with deeply human design.

PepsiCo’s Stephen Kehoe On Building Trust Amid Global Turbulence

Stephen Kehoe, EVP and Chief Corporate Affairs Officer, PepsiCo, joins from the World Economic Forum in Davos for a conversation on trust, leadership, and global responsibility.

AI SESSIONS

Deepfakes, TikTok and Political Ads: Media Influence Over the Upcoming Election

The “Deepfakes, TikTok and Political Ads: Media Influence on the Upcoming Election” session, hosted by Advertising Week in partnership with Cint, dove into the powerful role media plays in shaping voter behavior ahead of critical elections.

Demystifying the Real Value of AI in Marketing

Learn about the latest AI tools for marketers and how brands are investing in AI to increase campaign effectiveness, reimagine resource constraints and garner real marketing results.

AW SHORTS – AI

11 hours ago

The GLP-1 Era Invites Brands to Show Up as Caregivers

Brand leaders, you’re in the care business now, whether or not “health” is on your label. That means you need to play a more supportive role in people’s lives.
11 hours ago

How CMOs Get Super Bowl Measurement Wrong

With game day just around the corner, now’s the time to pressure-test whether your measurement setup reflects how marketing actually works: in spikes of attention, shifts in timing, and campaign effects that ripple across channels.
3 days ago

From Mobile to the Living Room: How YouTube Is Rewriting the Viewer Journey for Every Generation

Continuous, in-context research keeps advertisers close to audiences as viewing habits change, helping them stay a step ahead of what people will watch, share, and buy next.
4 days ago

How Brands Can Shape the Platforms That Shape Them

Brands that build assets with these models in mind, and supply them with consistent, well-defined signals, are more likely to appear accurately and consistently as AI-first experiences expand.
4 days ago

2026 Will Be a Year of Proving What Works in CTV

In 2026, we’ll separate the marketers chasing efficiency from the ones building effectiveness. The difference will come down to who can prove it.