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Explore the power of Artificial Intelligence in marketing, where advanced algorithms and data-driven insights are transforming how businesses engage with their audience. Discover how AI can elevate your strategy and drive growth in today’s digital landscape.
Platforms like Cinco’s AI Experience are paving the way, merging the scale of digital with the warmth of human-like conversation.
Recorded live at Advertising Week New York 2025 and Powered by ART19, AW360 Live features interviews with today’s changemakers across marketing, media, tech, and culture.
In a world where attention is fleeting and personalization is everything, experiential marketing agency Cinco is rewriting the rules of digital engagement.
Artificial Intelligence is no longer the future of marketing—it’s the now. From boosting productivity and precision to enabling smarter, more human-centered experiences, AI is revolutionizing how brands operate.
From privacy and data ethics to job disruption and creative dilution, AI in marketing is not without its complications. Here’s a closer look at the challenges marketers, businesses, and society at large must grapple with as this technology evolves.
The future of marketing is here—and it’s accessible, practical, and built for businesses like yours.
Ultimately, AI has brought about a revolution in how advertising is created and delivered. It is both enabling faster ideation and creation, inspiring new directions, and even making it possible for advertisers to leverage new channels that reach audiences who had previously become unreachable.
In the always-evolving domain of digital media, where the potential for mismatches between ad content and the environment that surrounds it has exploded, ensuring ad compliance and brand safety have never been more vital.
The promise of contextual targeting as an easy-to-integrate cookieless solution may be appealing to advertisers, but under scrutiny, it remains limited and not sustainable in a world without identifiers.
As large language models evolve from summarizing content to performing actions, publishers’ monetization models must evolve too.
The bigger task is strategic: Atlas ushers in the cognitive internet, where brand visibility depends on how clearly you can be read, reasoned with and recommended. The only question is, who will be ready first?
The next phase of AI-driven marketing will be defined by who has the best data.
The “Deepfakes, TikTok and Political Ads: Media Influence on the Upcoming Election” session, hosted by Advertising Week in partnership with Cint, dove into the powerful role media plays in shaping voter behavior ahead of critical elections.
Learn about the latest AI tools for marketers and how brands are investing in AI to increase campaign effectiveness, reimagine resource constraints and garner real marketing results.
The future of marketing leadership will depend on professionals who can assess AI output critically, flag hallucinations, and blend automation with human insight and judgment.
Is technology going to help us all to be healthier and, especially, more caring, as we deploy advancements like GenAI and AI agents?
We are heading toward a future where a headless martech ecosystem, built on four to six interconnected platforms and orchestrated by AI agents, could run multi-billion-dollar campaigns with just two or three operators.
As ongoing interactions lead to higher levels of trust, AI companies can begin to come together and foster the synergy needed to develop effective security solutions.
The next wave of media buying won’t be layered on top of our tools. It’ll be built into their core.
Over the past decade, influencer marketing has grown from a fringe experiment to a cornerstone of brand strategy. The human element of this business is at risk of being overshadowed by the allure of AI.
AI will give us speed and knowledge. Brands need to decide how to use these super-powers. And that’s a profoundly human decision.
As AI will help us do our current job better and better, my wish for all of us, humans, is to be knowledge seekers, social capitalists and challengers. Always.
