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Explore the power of Artificial Intelligence in marketing, where advanced algorithms and data-driven insights are transforming how businesses engage with their audience. Discover how AI can elevate your strategy and drive growth in today’s digital landscape.
For rights holders seeking to future-proof their sponsorship strategy, the AI Experience Room may represent the next generation of monetizable sponsorship assets.
In an industry where loyalty often depends on understanding as much as visibility, giving consumers a space to ask questions, explore ideas, and discover products in their own way may prove to be one of the most meaningful innovations of all.
Luxury will always be defined by craftsmanship and creativity. But in the modern era, digital experience is becoming just as important as physical expression.
Artificial Intelligence is no longer the future of marketing—it’s the now. From boosting productivity and precision to enabling smarter, more human-centered experiences, AI is revolutionizing how brands operate.
From privacy and data ethics to job disruption and creative dilution, AI in marketing is not without its complications. Here’s a closer look at the challenges marketers, businesses, and society at large must grapple with as this technology evolves.
The future of marketing is here—and it’s accessible, practical, and built for businesses like yours.
Ivan shares a grounded look at where the industry is headed and why human expertise still matters in an increasingly automated world.
From starting with simple use cases and leaning into trusted partners, to building stronger first party data foundations and using AI to improve decisioning, optimization, and measurement, this conversation is less about hype and more about what helps marketers work smarter, think more strategically, and move forward with confidence.
On this episode of AI: Machine-Made Marketing, we sit down with Nick Valenti, CEO of Mādin, to unpack why AI isn’t replacing creativity — it’s raising the bar for what actually matters.
Daily use of custom-built, AI-enhanced workflows and processes will be standard practice across our global workforce by year-end, and EMEA is tracking nicely against the ambition.
The real question is not whether AI will make advertising more efficient. It almost certainly will. The real question is whether the industry can prevent “better performance” from becoming a euphemism for worse markets, weaker trust, and bigger external costs.
At the end of the day, AI stands for different things to different people and, in my experience, it is artificial and its “intelligence” is debatable.
The “Deepfakes, TikTok and Political Ads: Media Influence on the Upcoming Election” session, hosted by Advertising Week in partnership with Cint, dove into the powerful role media plays in shaping voter behavior ahead of critical elections.
Learn about the latest AI tools for marketers and how brands are investing in AI to increase campaign effectiveness, reimagine resource constraints and garner real marketing results.
The rise of AI in marketing is juicing startups’ mojo, as they see transformational new opportunities and disruption to incumbents.
What if you could hire the creative minds behind Apple, Nike, Dove, Disney, and Gatorade’s legendary campaigns for any brand, any size, anywhere in the world?
Marketers aren’t asking for more AI hype.
As AI transforms marketing, Horizon Media is building, not buying, the future.
In this conversation, Domenic Venuto unveils how Blu, Horizon’s proprietary AI-native connected marketing platform, is redefining how brands plan, optimize, and measure campaigns in real time.
Twenty years inside Microsoft, Google, Meta, and Pinterest revealed a fundamental truth: performance marketing is broken for brands.
AI is rapidly reshaping marketing, but without human grounding it risks sameness, eroded trust, and poor decisions.
Search today is more important—and more dynamic—than ever before.
The question isn’t whether AI works – it’s how to make yours work harder.
Join BTR Media, Spurrier Group, and Garden of Life as they share how AI is transforming advertising by helping brands better understand and connect with their audiences.
Most brands struggle with storytelling not because they lack creativity, but because they skip the step that matters most: insight. In this conversation, Lauren Milne of Apply Digital will dive into how true storytelling begins with digging deep, understanding audience needs (sometimes before they even know them).
In an era of endless content, AI’s real promise is autonomous, data-backed execution.
Brands don’t have to choose between innovation and privacy — AI is making both possible.
AI is changing the advertising industry.
The future of advertising is here: precision at scale, powered by next-gen AI-driven data intelligence.
The old playbook is being rewritten with intent as the new currency.
In the age of AI, ad management platforms are evolving from simple execution tools into full-fledged growth engines.
A new model is emerging where creators are building ‘agentic teams’ of specialised AI to scale their taste and skills.
This session goes deep on a real world case study around the brand DECKED and “The Road”, a new music reality show from 101 Studios, airing on CBS/Paramount+ the week after AdWeek NY.
For TIME, advancing its legacy means embracing AI as a catalyst for evolution rather than obsolescence, amplifying what matters most: delivering trusted journalism to people around the world, in more ways than ever before.
The world of search is changing dramatically, moving beyond simple text queries.
In an era being shaped by AI and automation, truly differentiated marketing will start by putting people, rather than technology, at the center.
Sports have become one of the most powerful cultural accelerators, creating moments that dominate headlines and social feeds worldwide.
Join us to hear how NVIDIA and media leaders are driving real business success with data-driven AI.
AI has evolved from simple automation to the driving force behind programmatic advertising.
In this session, two leaders at the cutting edge of AI and tech for marketing will cut through the hype of overinflated expectations to get to the core of what all marketers need to know.
As AI transforms how media is created, distributed, and monetized, data has become the backbone of innovation.
