Amy Shelver – Founder and CEO, Briefmapp


Amy Shelver is a creativity-obsessed communicator and serial ideator with a passion for doing cool things, code, content, and digital do-gooding. Amy has worked on development issues, using research, creativity, communications, and innovation to tackle local and global challenges for more than 16 years.

Now she’s on a mission to share her knowledge and help creatives get digital and better at business, while trying to understand if and how creativity can be digitized, with her start-up, Briefmapp.

She has consulted widely, both domestically in South Africa, and internationally, across the economic, finance and banking, industrial and manufacturing, sports, retail, built environment and engineering, tourism, tech, creative, digital and media industries. Yes, all of them 🙂

Her work includes strategic projects for the United Nations, South African Department of Arts, South African Cultural Observatory, FIFA, Ford Motor Company (Sub-Saharan Africa), Experian (SSA), Black & Veatch (SSA) and several diplomatic missions, among others.

Recently, she headed social and digital channels for the United Nations Conference on Trade and Development (UNCTAD) where she helped tell the trade and development stories of our time. She was also co-author of its 2018 Creative Economy Report.

At the moment she’s:
1️⃣ building Briefmapp (software for creatives and their clients to get on the same page about what they want and how it gets delivered) & BriefMe (a boutique matchmaking service for creatives and clients with budget)
2️⃣ developing an online art-poetry publishing project, Onomatopoeia Poetry
3️⃣ communicating for COOKO on the cacao revolution and supply chain OS of the future
4️⃣ telling stories of entrepreneurs and the impact of e-government simplification on business
5️⃣ strategizing/ researching for the South African Cultural Observatory
6️⃣ consulting and doing policy research work on the digital and creative economies ????????

Difficult to box, and a formidable worker, Amy is foremost a creative thinker and problem-solver, obsessed with following good ideas from ember to execution. She has degrees in socio-economic development, media, TV journalism, anthropology, and psychology.