The Secret to Great Media Plans – Don’t Hesitate
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Taking the Leap: Lauren Palmer on Risk, Resilience, and Redefining Sales Leadership
We sit down with Lauren Palmer, VP of Global Agency Partnerships at Interlink, for a candid, energizing conversation about what it really takes to thrive—and lead—in sales today.
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Creative Strategy in the Age of AI: Getting to Better Work, Not Just Faster
The conversation explores the balance between machine efficiency and human judgment, and what it really takes to produce work that resonates and stands out.
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When to Build Your Own Stage with Matt Morris, Lightspeed Commerce
In this episode, Matt breaks down how he thinks about the full events spectrum, strategic sponsorships to Edge, Lightspeed’s owned flagship experience how to decide when to build your own stage versus showing up on someone else’s,and what separates events that generate attention from those that generate trust.
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From Immigrant Roots to the C-Suite: Melody Lee on Building Wealth in Corporate America
Melody Lee didn’t grow up knowing a role like CMO of Mercedes-Benz USA was available to her.
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From Clicks to Decisions: Marketing in an AI-Mediated World
On this episode we sit down with Natasha Wallace Chief Solutions Officer & Managing director at Jellyfish to talk about what happens when AI starts to “mediate parts of the journey” and reshape how decisions get made.
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Building Beyond London: How Omnicom Media Is Rewiring the Agency Model from Newcastle
As agency networks rethink how—and where—they operate, the traditional “London-first” model is starting to show its cracks.
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Meet Edna: Getting Beyond Personas & Letting Customers Surprise You
On this episode of AI: Machine Made Marketing, I’m joined by Justine Frostad, CMO of Cognitiv, and Sam Choi, Founder & CEO of Manual Labor, to talk about why it’s time to move past static personas and rethink how we understand audiences.
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From Fragmentation to Scale: Unlocking Travel Data for Smarter Commerce Media
We’re joined by Steve Rowbotham, CEO & Founder of Navigator, to unpack fragmentation, arguably one of the biggest challenges in modern marketing.
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Kimberle Lau, Bake Me Healthy: Raising a Brand and a Family
Kimberle Lau didn’t set out to become a food founder, but a health crisis changed everything.
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Funny Business: How Brands Are Winning With Humor
Fergus McCallum, Chief Executive Officer at TBWAMCR, joins us to talk about the comeback of humor in advertising.
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Nikki Baker: “Follow what fuels you.”
Fallon CEO Nikki Baker discusses making the leap from CCO to CEO and what it means to lead with curiosity, humanity, and conviction.
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Finding the Point: Why Clarity Beats Campaigns Every Time
We’re joined by Tom Evans, Founder & Creative Lead at BigSmall, to talk about why the most powerful creative work doesn’t start with campaigns—it starts with clarity.
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Smarter Spend, Stronger Results: Rethinking Efficiency, AI, and What Actually Drives Growth
We get into how AI is speeding up decisions without replacing human judgment, why measurement still isn’t perfect, and how brands can balance short-term performance with long-term growth.
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Ownable Originality: How VERSUS Is Rewriting the Rules of Brand + Entertainment Storytelling
In this episode of Agency Alchemy, we sit down with Justin Barnes, Executive Creative Director at VERSUS, to explore the fast-evolving intersection of brand storytelling and entertainment.
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Fix the Wheel: Why AI Is Stress-Testing Marketing Measurement, Not Saving It
If AI is only as good as the signal it’s fed, this episode is a wake-up call: fix the signal, or risk scaling flawed insights at machine speed.
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Tessa Burg, CTO, Mod Op
Join Katie as she explores the realities of AI with Tessa Burg, CTO of Mod Op, including the biggest misconceptions.
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Yale School of Public Health Dean Megan Ranney On Listening First in Public Health
Dr. Megan Ranney, Dean of Yale School of Public Health, joins Justin Blake, Executive Director of the Edelman Trust Institute, to explore how trust shapes the way people navigate health information, advice and care.
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The Art of Scaling Creativity through Brand Marketing with Jimmy Knowles, Canva
As the creative force behind Canva World Tour and Canva Create, global celebrations of creativity bringing together users and creators across cities worldwide, Jimmy knows what it takes to build brand experiences that move people.
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Not Your Granddad’s MMM: AI, Creativity, and What Comes Next
On this episode, I sit down with Jeff Matisoff, North America CEO & Managing Partner at The Brandtech Group, to talk about how AI is reshaping everything from MMM to creative and media.
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From Brand Story to Guest Experience: How FerebeeLane Is Rewriting the Rules of Luxury Marketing
Josh Lane (COO) and Matt Ferebee (CCO) of FerebeeLane unpack how they’ve built their agency by flipping the traditional model on its head.
