The Secret to Great Media Plans – Don’t Hesitate
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From Fragmentation to Scale: Unlocking Travel Data for Smarter Commerce Media
We’re joined by Steve Rowbotham, CEO & Founder of Navigator, to unpack fragmentation, arguably one of the biggest challenges in modern marketing.
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Kimberle Lau, Bake Me Healthy: Raising a Brand and a Family
Kimberle Lau didn’t set out to become a food founder, but a health crisis changed everything.
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Funny Business: How Brands Are Winning With Humor
Fergus McCallum, Chief Executive Officer at TBWAMCR, joins us to talk about the comeback of humor in advertising.
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Nikki Baker: “Follow what fuels you.”
Fallon CEO Nikki Baker discusses making the leap from CCO to CEO and what it means to lead with curiosity, humanity, and conviction.
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Finding the Point: Why Clarity Beats Campaigns Every Time
We’re joined by Tom Evans, Founder & Creative Lead at BigSmall, to talk about why the most powerful creative work doesn’t start with campaigns—it starts with clarity.
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Smarter Spend, Stronger Results: Rethinking Efficiency, AI, and What Actually Drives Growth
We get into how AI is speeding up decisions without replacing human judgment, why measurement still isn’t perfect, and how brands can balance short-term performance with long-term growth.
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Ownable Originality: How VERSUS Is Rewriting the Rules of Brand + Entertainment Storytelling
In this episode of Agency Alchemy, we sit down with Justin Barnes, Executive Creative Director at VERSUS, to explore the fast-evolving intersection of brand storytelling and entertainment.
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Fix the Wheel: Why AI Is Stress-Testing Marketing Measurement, Not Saving It
If AI is only as good as the signal it’s fed, this episode is a wake-up call: fix the signal, or risk scaling flawed insights at machine speed.
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Tessa Burg, CTO, Mod Op
Join Katie as she explores the realities of AI with Tessa Burg, CTO of Mod Op, including the biggest misconceptions.
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Yale School of Public Health Dean Megan Ranney On Listening First in Public Health
Dr. Megan Ranney, Dean of Yale School of Public Health, joins Justin Blake, Executive Director of the Edelman Trust Institute, to explore how trust shapes the way people navigate health information, advice and care.
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The Art of Scaling Creativity through Brand Marketing with Jimmy Knowles, Canva
As the creative force behind Canva World Tour and Canva Create, global celebrations of creativity bringing together users and creators across cities worldwide, Jimmy knows what it takes to build brand experiences that move people.
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Not Your Granddad’s MMM: AI, Creativity, and What Comes Next
On this episode, I sit down with Jeff Matisoff, North America CEO & Managing Partner at The Brandtech Group, to talk about how AI is reshaping everything from MMM to creative and media.
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From Brand Story to Guest Experience: How FerebeeLane Is Rewriting the Rules of Luxury Marketing
Josh Lane (COO) and Matt Ferebee (CCO) of FerebeeLane unpack how they’ve built their agency by flipping the traditional model on its head.
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From Kitchen to $2B Exit: Allison Ellsworth on Building Poppi
On Raising Wealth, Allison Ellsworth breaks down the journey of building Poppi into a $2B PepsiCo acquisition.
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Why the Open Web Is Built for Outcomes in the AI Era
Darren Thompson, Vice President of Sales at Adlook, joins us to talk about why the open web is becoming a powerful alternative to walled gardens in an AI-driven landscape.
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From Search to Recommendation: How AI Is Rewriting Discovery
In this episode, Sean Betts, Chief AI & Innovation Officer at Omnicom Media UK, joins us to explore how AI is fundamentally changing how consumers discover brands.
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Cracking Gen Alpha: What Brands Need to Know
Helenor Gilmour, Head of Beano Brain, joins us to share insights on Gen Alpha, the youngest and savviest consumers today. We explore what makes brands “cool” with kids.
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Beyond the Screen: How Digital Out-of-Home Is Powering Retail Media’s Real-World Moment
In this episode of Retail Media Unboxed, we sit down with Intersection CEO Chris Grosso to explore how digital out-of-home (DOOH) is redefining the path to purchase.
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Carolina Lopez of BEJOU Building a Brand Through Discipline Transparency and Grit
Our host Ren Akinci is joined by BEJOU founder Carolina Lopez for a candid conversation on leadership, brand building, and resilience.
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Why Signal-Rich Channels Are Reshaping the Funnel
On this episode, we sit down with Jessica McGorgan, VP of Growth at The Trade Desk, to talk about how channels like CTV and retail media are changing.
