The Secret to Great Media Plans – Don’t Hesitate
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Megan Lally: “Creative comes first.”
In this episode of Tell Me Everything, Katy Hornaday talks with Highdive CEO and co-owner Megan Lally about what it takes to build an agency that puts creativity first.
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Attention Isn’t Enough: Turning CTV Moments into Measurable Impact
Today I sit down with Steve Filler, UK Country Manager at ShowHeroes, to unpack one of the most talked-about shifts in advertising right now—attention as a metric, and where it falls short.
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Why Brand Is the New Growth Engine for B2B Tech
Stephen Jenkins, Founder and Managing Director at Too Many Dreams, joins us to talk about why product alone is no longer enough for B2B tech companies to stand out.
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Fern Potter, SVP, Chief Strategy & Revenue Officer, Multilocal Media
Join Katie for an insightful conversation with Fern Potter, SVP, Chief Strategy & Revenue Officer, Multilocal Media.
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Pulitzer Center CEO Lisa Gibbs On How Media Can Better Serve the Public
Lisa Gibbs, CEO of the Pulitzer Center, joins Justin Blake, Executive Director of the Edelman Trust Institute, to discuss how journalism can earn back trust in a fractured information environment.
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Events Are Your Most Underrated Content Engine with Jennyfer Goune, Amazon
Amazon’s Jennyfer Goune shares how events power today’s most effective content strategies, acting as the launchpad for storytelling that carries forward well beyond the live experience.
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From STEM to Sports Culture: How MB Gambke Built Barstool’s Partnership Playbook
MB Gambke, SVP of Partnerships and Marketing at Barstool Sports, shares her unconventional path from engineering student to one of the architects behind Barstool’s explosive brand partnerships.
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From Prompts to Performance: The Rise of Vibe Marketing
The way people discover and buy is shifting quickly, and AI is right at the center of it.
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From SEO to AI Discovery: Why Operational Agility Is the New Advantage
On this episode, we’re joined by Todd K. Harris, General Manager, Transportation & Hospitality at Gradial, to explore how AI is reshaping the way brands get discovered.
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Why Independence Is Winning Again, with Joint’s Richard Exon
On this episode, we sit down with Richard Exon, Co-Founder at Joint, to talk about why independent agencies are having a moment.
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From Collaboration Tool to Agentic OS: How Slack Is Rewiring Work in the AI Era
Ryan Gavin, CMO of Slack at Salesforce, unpacks the shift from Slack as a collaboration platform to something far more ambitious: a conversational operating system where humans, data, and AI agents work side by side.
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Why Premium Publishers Still Matter in an AI-Driven World
Richard Reeves, CEO at the Association of Online Publishers, joins us to talk about the evolving role of premium publishers in a fragmented, AI-driven media landscape.
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AI, Identity, and Outcomes: Cutting Through the Noise
Sarah Robertson, Chief Product Officer at Experian UK, joins us to unpack what’s really changing in AI-driven marketing—and what’s just hype.
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From Billboards to Full Funnel: The New Role of Digital Out-of-Home
On this episode, we sit down with Barry Frey, President and CEO of DPAA Global, to talk about how digital out-of-home has evolved far beyond its traditional role.
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How Milan Built Trust on a Global Stage for the Winter Olympics
Fiorenza Lipparini, Director General of Milano & Partners, which led the transformation of Milan for the 2026 Olympic Winter Games explores what it takes to build trust while hosting a global event.
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A Brand Renaissance, Fueled by Better Use of Data
On this episode I sit down with Jessica Shapiro, CMO at LiveRamp, to talk about what she coins a Brand Renaissance.
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Louisa O’Connor, Founder, Seen Presents
Join Katie as she talks with Louisa O’Connor, Managing Director of Seen Presents about the value of in person experiences, the unexpected challenges and rewards of being a founder, finding great talent and making the intangible, tangible.
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Kristen Cavallo: “Self-respect is non-negotiable.”
In the debut episode of Tell Me Everything, BarkleyOKRP CEO Katy Hornaday sits down with legendary advertising leader Kristen Cavallo.
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Turning TV Into a Performance Channel with Investment Grade Data
Today I’m joined by Laura Grover, SVP and Head of Client Solutions at EDO. We talk about how TV measurement is evolving beyond reach and frequency to real consumer action—like search and site visits—and what that means for marketers navigating today’s mix of linear, streaming, and live sports.
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LEGO Education’s Sean Tindale On What Kids Really Think About AI
Sean Tindale, Head of Brand at LEGO Education, joins to explore how LEGO Education is approaching AI through a filmed social experiment with kids.
