The Secret to Great Media Plans – Don’t Hesitate
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From Billboards to Full Funnel: The New Role of Digital Out-of-Home
On this episode, we sit down with Barry Frey, President and CEO of DPAA Global, to talk about how digital out-of-home has evolved far beyond its traditional role.
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How Milan Built Trust on a Global Stage for the Winter Olympics
Fiorenza Lipparini, Director General of Milano & Partners, which led the transformation of Milan for the 2026 Olympic Winter Games explores what it takes to build trust while hosting a global event.
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A Brand Renaissance, Fueled by Better Use of Data
On this episode I sit down with Jessica Shapiro, CMO at LiveRamp, to talk about what she coins a Brand Renaissance.
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Louisa O’Connor, Founder, Seen Presents
Join Katie as she talks with Louisa O’Connor, Managing Director of Seen Presents about the value of in person experiences, the unexpected challenges and rewards of being a founder, finding great talent and making the intangible, tangible.
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Kristen Cavallo: “Self-respect is non-negotiable.”
In the debut episode of Tell Me Everything, BarkleyOKRP CEO Katy Hornaday sits down with legendary advertising leader Kristen Cavallo.
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Turning TV Into a Performance Channel with Investment Grade Data
Today I’m joined by Laura Grover, SVP and Head of Client Solutions at EDO. We talk about how TV measurement is evolving beyond reach and frequency to real consumer action—like search and site visits—and what that means for marketers navigating today’s mix of linear, streaming, and live sports.
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LEGO Education’s Sean Tindale On What Kids Really Think About AI
Sean Tindale, Head of Brand at LEGO Education, joins to explore how LEGO Education is approaching AI through a filmed social experiment with kids.
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The $70 Billion Question: Why So Much Ad Spend Delivers No ROI
In this episode, I’m joined by Rick Miller, Partner of Marketing Effectiveness at Big Chalk Analytics. We talk about a tough reality in modern media: billions in ad spend produce little to no measurable return.
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The AI Front Door: How LLMs Are Rewriting Brand Discovery with Johann Wrede, CMO of UserTesting
We sit down with Johann Wrede, Chief Marketing Officer at UserTesting, to explore what happens when AI summaries become the new brand front door.
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Beyond Last Click: Measuring What Actually Drives Growth
On this episode of Modern Marketing and Measurement, I’m joined by Henry Innis, Co-Founder and CEO of Mutinex.
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Ideas With Consequences — Leeann Leahy on Leading an Independent Agency Into Its Next Chapter
What does it take to build a nationally competitive agency from Portland, Maine — and keep it independent for 33 years?
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Stop Trying to Fool People: How Movers+Shakers Uses AI to Amplify Creativity, Not Replace It
Jeff MacDonald, Director of Innovation and Technology at Movers+Shakers, joins us to unpack what separates AI gimmicks from true creative acceleration.
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Experts On How to Build Trust Amid Uncertainty
Sandra Sucher, Professor of Management Practice at Harvard Business School, and David Bersoff, Head of Research at the Edelman Trust Institute, join Justin Blake, Executive Director of the Edelman Trust Institute, to discuss their recent article from HBR.org
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Breaking Past Media: Rethinking MMM as a Business Driver Mix
Today on Modern Marketing and Measurement, I’m joined by Karen Kaufman, Global Chief Strategy and Growth Officer at Gain Theory.
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Sophie Ozoux, Co-Founder, Kin
Join Katie as she talks with Sophie Ozoux, co-founder of Kin, about the power of community, the evolution of purpose driven work, the value of independence and lessons learned on founding and growing an agency.
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Breaking the Silos: Building a Smarter, More Integrated Media Engine
Today I’m joined by Sean Corcoran, President of MissionOne Media, a new arm of BarkleyOKRP. We talk about what happens when creative, media, and analytics stop operating in silos, and the benefits of an agency fully engaging & collaborating with your brand’s team.
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Scott Shamberg on Private Equity, Independence & Building MileMarker for the Mid-Market Moment
Private equity has reshaped agency land—but the story is more nuanced than headlines about roll-ups and margin pressure.
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Relevance Rebuilt: How Agentic AI Is Redefining Contextual Advertising with Thomas Ives, RAAS Lab
Thomas Ives of RAAS Lab explains how AI-driven contextual intelligence is moving beyond keyword traps and brand-safety false positives to interpret content with human-like nuance
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How Creator Sports Network Is Delivering Gen Z Scale Without Cannibalizing Broadcast
Live sports are having a generational identity crisis—and Barrick Prince is building the solution in real time.
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Speed to Spend: Smarter Curation for Modern Media Teams
On this episode of Modern Marketing and Measurement, I sit down with James Leaver, the CEO & Co-Founder of Multilocal Media, to talk about why curation has gone from buzzword to business driver.
