BRANDS + MARKETERS

BRANDS + MARKETERS AT AWEUROPE 2025

From Community to Commerce: Why Snapchat Converts

Snapchat lets brands connect with audiences in a way that feels personal, interactive, and natural, like chatting with a friend. In an age of polished perfection, that kind of authenticity is what truly converts.

AW SHORTS – BRANDS + MARKETERS

Q&A with Rob Rakowitz, Head of Marketing at Vidmob

We sat down with Rob Rakowitz, Head of Marketing at Vidmob, to talk about how CMOs can find a path through current economic challenges, and why creative data is so important to brand growth and competitive leadership.

How Marketers Can Solve the Confidence Crisis

Confidence isn’t just a nice-to-have right now—it’s essential. And brands and their marketers are at the heart of rebuilding it. It’s more than just putting out the right messaging.