These brands don’t just grow faster—they’re also more resilient. During economic downturns, Go-to Brands lose only half as much market value as their peers.
BRANDS + MARKETERS
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Creators with meaningful audience relationships demonstrate that influence isn’t about size, it’s about impact
The bottom line? 2026 looks like a year of maturation. The shiny-object syndrome is fading, replaced by a focus on what actually works.
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AW SHORTS – BRANDS + MARKETERS
An always-on content strategy—which reflects a brand’s values—is key toward ensuring you stay connected with audiences so they feel top-of-mind.
By deepening their understanding of youth passions and fandoms, marketers can foster engagement that is not only meaningful in the present but also lays the groundwork for future brand affinity.
Shifting from traditional lead generation to genuinely influencing revenue isn’t just beneficial; it’s essential for marketers today.
Confidence isn’t just a nice-to-have right now—it’s essential. And brands and their marketers are at the heart of rebuilding it. It’s more than just putting out the right messaging.
As experiential marketing evolves, the brands that will stand out are those that treat taste not as an extra, but as a foundational element of storytelling.
With the pressure on new CEO Fernandez to improve performance, I wonder if increasing creator/influencer marketing is the right tactic for the company today.
For many brands, the real challenge is balancing the desire to disrupt with the need to be relevant. Disruption for its own sake rarely leads to long-term success.
The best agencies aren’t just winning pitches. They’re building trust. They’re engaging clients long before a formal process begins, proving their value beyond the work.
Combining agility with strategic vision, placing an equal emphasis on long-term vision and short-term adaptability, and integrating the best external talent available – these are the keys to success for founder-led businesses.
As we strive to better people’s lives, it’s essential that our actions and policies consistently demonstrate a commitment to creating a more inclusive and equitable world.
While these experts may not have a crystal ball to see how the combined holding agency will ultimately play out, their collective opinion definitely skews towards the negative for the talent, clients and creative output.
Education-led marketing is a smarter way to connect with buyers, build lasting relationships, and drive real results. Ultimately, brands that make this shift don’t have to fight for attention. They stand out because buyers seek them out.
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