Creating a world-class client experience isn’t a methodology or a set of processes. It’s about showing a genuine interest in your clients every step of the way.
BRANDS + MARKETERS
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Apple didn’t succeed in OOH despite constraints. It succeeded because it embraced them.
James Cornish, senior VP of international sales and partnerships at Vevo, began this session with a presentation on how brands can leverage global moments across music, sport, and tech.
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AW SHORTS – BRANDS + MARKETERS
The brands that endure are those designed to be both valuable and resilient — to attract investment today and withstand disruption tomorrow.
By Christina Cubeta, CMO at Scope3 In 1954, the first International Advertising Festival was launched…
Taylor Swift didn’t just reclaim her masters, she rewrote the modern marketing playbook.
The challenges of globalization are not insurmountable, but they require a strategic approach that balances local knowledge with global ambitions.
Your social presense, the signals, stories, platforms, and people that link you to your audience, is your commercial advantage. But only if you build it intentionally.
We asked leading voices from across the creative landscape what they’ll be watching for on the Croisette.
It’s no surprise then that B2B companies with a strong brand command a 46% higher market share and can often charge a premium.
An Exclusive Celebration of U.S. Latino Power in Marketing and Creativity!
Being valuably different, and not focused on being better, is the key to being a brand that stands the test of time.
As Cannes Lions 2025 kicks off, one thing is certain: the conversations won’t just shape headlines, but help define the next chapter of advertising. Industry experts weigh in.
Marketers should have more confidence in their ability to demonstrate how their brand influences pricing.
You either have health and wellness value in your brand or you don’t. If you do, then it’s time to determine how to incorporate this into your brand marketing and PR.
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