AW SHORTS – BRANDS + MARKETERS

An open and honest conversation that pushes past surface-level inclusion and explores how we can truly shift narratives when we question what we show, how we show it and who gets to tell the story.

Modern consumers are tired of traditional advertising — and brands are looking for more organic ways to reach them.

Pretty Basic co-hosts (and best friends) Alisha Marie & Remi Cruz Parsons launched their podcast 8 years ago and have since grown into cultural powerhouses, redefining modern media moguls.

To answer this question, Red Kite will be hosting a candid discussion bringing together three visionary leaders from diverse corners of the industry—from consumer to B2B and social—to pull back the curtain on the realities of being independent.

An honest conversation about where the ad market is in 2025 and what does that mean for growth in 2026.

Media Cartographer / provocateur Evan Shapiro and Creator Pied Piper Shira Lazar are joined on stage by one of the founders of creator platform and film distributor, FilmHub, to unveil their Map of The Creator Economy – sizing the landscape of the next generation of Media.

Reflecting on 25 years of rapid change, Advertising Week and Cint partnered to study consumer sentiment comparing the turn-of-the century to now.

As non-alc goes mainstream, design and marketing aren’t just selling a new kind of drink, they’re building the category from the ground up.

In a world of fragmented channels and the pressure to prove marketing ROI, brands need to move beyond proxy metrics, simple integrations, and periodic optimizations. This panel reveals how leading brands are unleashing a powerful new combination: next-gen TV measurement and AI.

In today’s world of economic uncertainty, fractured media, and high consumer expectations, CMOs aren’t just brand guardians—they’re growth architects.

As the industry shifts toward an AI-first reality, are traditional creative models still built to win?