The brands that succeed here don’t win because they wave a flag. They win because they understand the people behind it.
BRANDS + MARKETERS
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The instinct from most marketing teams is to add more channels, more targeting, more impressions, purely for the sake of doing more.
As consumers become harder to impress and AI makes content easier than ever to produce, experiential marketing has become one of the few disciplines where brands cannot fake relevance. Every interaction is tested in real time, forcing marketers to create experiences that genuinely earn attention instead of simply buying it.
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AW SHORTS – BRANDS + MARKETERS
What do today’s most innovative creators bring to the table?
This interview explores how the most overlooked part of the consumer journey — the point of payment — can become a powerful lever for building trust and loyalty through seamless, secure experiences consumers can count on.
In a cola showdown few thought possible, Dr. Pepper surged past Pepsi in market share to become the number 2 in the cola wars, proving that bold strategy, foresight, and relentless creativity can topple even the most entrenched rivals.
The business of influence is no longer confined to social feeds. Creators are jumping from social to securing bigger deals in culture.
At Autodesk, design isn’t just about the software, it’s about the experiences that bring bold ideas to life.
Join the senior marketers from Fidium and creative hot-shop Bray & Co as they share how their partnership has in a short time produced record results for the Fidium business, all centered around a creative approach that broke the category mold and produced one of the most effective campaigns of the year.
Memes aren’t just content – they’re a cultural language.
Public health messaging has long relied on fear and tragedy, but that doesn’t always move the needle, and not every cause can be served by playing it safe.
Join Loren Brill Castle, founder and CEO of Sweet Loren’s, in conversation with digital media coordinator Ryan Weitz to explore the brand’s swift pivots and creative approach to a recent TikTok naming mishap that resulted in millions of views, a massive sales jump and huge increase in followers. It’s a Sweet Loren’s + RYAN collab.
Behind some of the most extraordinary projects in the world—from restoring Notre Dame to powering the Olympics—stands Autodesk, the global leader in design and make technology.
Forget stale funnels and generic outreach — B2B marketing is undergoing a seismic shift.
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