The ad server is not new, but it is newly essential.
BRANDS + MARKETERS
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For agency leaders still treating PR as a soft layer that sits somewhere above the ‘real business stuff’, this should be the wake-up call.
Advertisers need to reach qualified consumers on channels that are likely to engage them while avoiding duplication issues, and they need to do so efficiently and effectively.
AW SHORTS – BRANDS + MARKETERS
In a market pressured by tariffs, supply chain constraints, and rising consumer expectations, auto brands cannot afford inefficiency in their media strategies.
Tina DeSarno, Chief IA Officer at MarketCast, kicked off the panel by setting the scene and describing the current issues marketers face.
Picture this: You’ve just landed your dream job.
In a world where negativity often dominates our feeds, a quiet revolution is underway—led by creators who use their platforms to uplift, heal, and inspire.
What separates good marketers from great ones? It’s not just data, creativity, or even strategy — it’s an unmatched understanding of their customers.
Born in a Harlem apartment, now one of the Inc. 5000’s fastest-growing companies—Elite Media flips the script on what a creative agency can be.
Gaming is no longer a niche pastime, it’s a cultural crossroads where music, sport, entertainment, and storytelling collide.
From cult indies to bigger-budget titles, Horror flicks tout a ferociously engaged fandom – reliably making it out to the theaters to prove that being terrified is a dish best served as a community experience.
The landscape of major life decisions has shifted dramatically.
Paramount Pictures has made influencer marketing central to its theatrical strategy, using creators to spark cultural moments and drive box office success.
In this SheFront Interview, attendees will hear from Carol Haynsworth, Global Chair of Interpublic’s Women’s Leadership Network and leader of a groundbreaking new initiative.
This panel will share lessons from a Panera, Digitas, and Variety influencer-driven campaign around one of pop culture’s biggest nights with fashion, style, and croissants.
