BRANDS + MARKETERS

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The World Cup Audience Is Bigger and More Fragile Than Brands Think

Adlook research across six markets shows how casual fans and match outcomes can change everything about campaign timing.

Beyond the 90 Minutes: How Timing and Intent Can Unlock World Cup Ad Success

By Shane Buckley, Head of UKI Restaurants, Uber Advertising From pre-match snacks to watch parties…

The Real Marketing Challenge That Another Tool Won’t Solve

Marketing leaders do not need another year of chasing disconnected innovation.

AW SHORTS – BRANDS + MARKETERS

Designing Experiences That Stick: How Autodesk Turns Ideas Into Impact

At Autodesk, design isn’t just about the software, it’s about the experiences that bring bold ideas to life.

Creative Risk Meets Real Results: Fidium’s Journey

Join the senior marketers from Fidium and creative hot-shop Bray & Co as they share how their partnership has in a short time produced record results for the Fidium business, all centered around a creative approach that broke the category mold and produced one of the most effective campaigns of the year.

Win the Internet & Create Content People Actually Want to Share

Memes aren’t just content – they’re a cultural language.

Why Some Topics Demand Advertising That Breaks the Rules

Public health messaging has long relied on fear and tragedy, but that doesn’t always move the needle, and not every cause can be served by playing it safe.

From Oops to OMG; How a TikTok Mishap Sparked Sweet Loren’s Success

Join Loren Brill Castle, founder and CEO of Sweet Loren’s, in conversation with digital media coordinator Ryan Weitz to explore the brand’s swift pivots and creative approach to a recent TikTok naming mishap that resulted in millions of views, a massive sales jump and huge increase in followers. It’s a Sweet Loren’s + RYAN collab.

Uncomfortable Conversation. The Next Era of the CMO

Is it Time to Redefine the Role? T

Built to Belong: Reimagining Work, Identity, and Intelligence

Behind some of the most extraordinary projects in the world—from restoring Notre Dame to powering the Olympics—stands Autodesk, the global leader in design and make technology.

B2B’s New Power Play: Lead Gen Rewired

Forget stale funnels and generic outreach — B2B marketing is undergoing a seismic shift.

Networks over Noise: How Trusted Voices Accelerate Full-Funnel Growth

This panel explores how brands are driving success with B2B video from trusted networks.

The Messy Parts of Leadership: Building Resilient Brands and Communities

Growth is rarely a straight line.

Buckle Up: The Evolving CMO—Driving B2B Growth with a Commercialization Mindset

The C-suite is transforming, and nowhere is the change more evident than in the evolving role of the Chief Marketing Officer.

Brand Performance: The Future of Advertising

Smart brand marketers know that in today’s data-driven landscape, emerging platforms such as mobile apps and new AI tools are becoming essential for modern advertisers– and will only be more prevalent in the future.