header_brands

How to Be Ready for Holiday Shoppers This Year

Google and Boston Consulting Group conducted a series of surveys to understand changes in consumer shopping behavior ahead of the holiday shopping season. Suchi Sastri breaks down what the findings mean for retailers.

0 Shares

Why Brands Are Moving Audience Research In-House

The role of the agency is changing. Many brands are adapting their processes, redistributing their budget to get more control of their output, with a bigger focus on in-house. This shift has been ongoing for years.

0 Shares

How Many Shoppers Are Actually Up For Grabs?

When working with finite marketing budgets, businesses need to be sure they’re focusing on getting the right message to the right people at the right time. But who are the right people exactly, and what do they need to hear?

0 Shares

The Science Behind A Great Meme

First and foremost, good memes often take a novel approach to media and typically break corporate creative norms. What’s produced by the average corporate design team is likely too polished and too reliant on thoroughly researched formulas to capture the right mood.

0 Shares

How Brands Can Save the Holidays

The most powerful takeaway was that the coronavirus is causing consumers to face a duality of competing thoughts.

0 Shares

Tis the (new) Season: A Different Holiday Paradigm

For the third and final installment in our research series on consumer anxiety, we asked Americans about their holiday plans: How will they celebrate their traditions? Will they gather?

0 Shares

5 Strategies to Help Protect Your Brand in Social Media

As part of your social media marketing efforts, you should be aware of the possibilities of mistakes that can damage your brand’s image. Taking steps towards prevention is always the best solution to protecting your brand in social media.

0 Shares
SIGN UP TO SKILL UP
The All Access membership allows you to discover 500+ hours of best in class thought leadership