The brands that succeed here don’t win because they wave a flag. They win because they understand the people behind it.
BRANDS + MARKETERS
Presented by
The instinct from most marketing teams is to add more channels, more targeting, more impressions, purely for the sake of doing more.
As consumers become harder to impress and AI makes content easier than ever to produce, experiential marketing has become one of the few disciplines where brands cannot fake relevance. Every interaction is tested in real time, forcing marketers to create experiences that genuinely earn attention instead of simply buying it.
Recent Articles
AW SHORTS – BRANDS + MARKETERS
In a world where every moment is shoppable, the marketing playbook is being rewritten in real time. Attention is fractured.
Today’s consumers seamlessly move between digital discovery and physical experiences, making it critical for marketers to understand how online engagement drives real-world actions.
From electrifying fans on the field to building a powerful presence as a creator and media brand, Chad Ochocinco has redefined what it means to be an athlete in today’s sports economy.
This 30-minute panel explores how generative AI, shifting discovery habits, and eroding referral traffic are forcing advertisers and publishers to rethink partnerships.
Right now, marketing is in the midst of a seismic shift driven by AI. Executives overwhelmingly see automation as the key to future growth, and most marketers believe it will make them better at their jobs.
Leading platforms, agencies, and strategies that have harnessed the awesome power of influencers and creators to move consumers in ways that no other medium can.
Join us for an illuminating discussion on the Private Equity view of the state of the media and advertising deal market, current investment themes, and AI’s impact on the industry with two of the industry’s leading investors, Lucy Dobrin from Providence Equity and Eric Franchi from Aperium Ventures moderated by Richard McDermott Managing Director Rosenblatt Securities media and advertising investment banking group.
Attention has become one of the most valuable currencies of the 21st century — but are we earning it or just shouting louder?
What do Travis Scott, Daft Punk and Abba have in common?
Want to know everything about the hottest emerging ecosystem out there?
A huge challenge in modern advertising is truly understanding your audience beyond static data.
Recent Articles
