AW SHORTS – BRANDS + MARKETERS

As brands accelerate in-housing, the old agency-client playbook is being rewritten.

Creators can do more than influence what we buy; they can influence how we work.

Amazon Ads reveals new research on how local streaming trends align with purchase intent across the U.S. Unpack how neighborhood-level data—from what shows are trending to what people are shopping for—can inform smarter targeting and creative for SMB campaigns.

Sometimes the most powerful influencers in modern marketing are the ones that feel like your neighbor, your barber, your bodega guy.

In today’s viral-driven world, it’s easy to confuse fleeting attention with lasting impact.

Creator-led with a loyal global audience, Smosh’s ability to expand to new platforms, meet its audience where it is, foster the new generation of comedic talent, and tap into cultural trends has made it one of the most enduring names in digital entertainment.

Hear how this NY favorite built a brand with soul. This panel dives into the art of storytelling, connecting with local communities, and turning cultural capital into conversion.

SMBs face rising ad costs, shrinking reach, and cookie deprecation making customer acquisition harder.

Do you know what Creators actually want from brands, social platforms, and followers?

What would happen if creators, not brands, designed the next big collaboration?

If you want to build an identity graph using third-party data, you’re stuck choosing between bad options.