Consumers understand AI considerably better than they did a year ago and are acting on that understanding with their spending.
BRANDS + MARKETERS
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The brands that succeed here don’t win because they wave a flag. They win because they understand the people behind it.
The instinct from most marketing teams is to add more channels, more targeting, more impressions, purely for the sake of doing more.
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AW SHORTS – BRANDS + MARKETERS
The creator economy is booming, but Shoshannah Cutler is proving that success takes more than followers and brand deals.
Adam Charles has spent 30 years bringing some of the world’s most ambitious events to life — from fashion shows and live broadcasts to global sporting ceremonies and brand experiences for top companies.
Trendspotting and Influence: How brands tap into what’s next
From fashion to technology, next-gen consumers often set the tone for culture’s next big shift.
The future of advertising is being rewritten by technology.
What happens when commercial ad space becomes a platform for art?
As brands accelerate in-housing, the old agency-client playbook is being rewritten.
Creators can do more than influence what we buy; they can influence how we work.
Amazon Ads reveals new research on how local streaming trends align with purchase intent across the U.S. Unpack how neighborhood-level data—from what shows are trending to what people are shopping for—can inform smarter targeting and creative for SMB campaigns.
Sometimes the most powerful influencers in modern marketing are the ones that feel like your neighbor, your barber, your bodega guy.
In today’s viral-driven world, it’s easy to confuse fleeting attention with lasting impact.
Creator-led with a loyal global audience, Smosh’s ability to expand to new platforms, meet its audience where it is, foster the new generation of comedic talent, and tap into cultural trends has made it one of the most enduring names in digital entertainment.
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