Consumers understand AI considerably better than they did a year ago and are acting on that understanding with their spending.
BRANDS + MARKETERS
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The brands that succeed here don’t win because they wave a flag. They win because they understand the people behind it.
The instinct from most marketing teams is to add more channels, more targeting, more impressions, purely for the sake of doing more.
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AW SHORTS – BRANDS + MARKETERS
This conversation will explore the strategies shaping the next frontier of relevance, attribution, and value at scale as brands and advertisers meet the demands of a complex advertising landscape.
Today’s consumers expect personalized shopping experiences where their expectations for tailored…
The backseat is becoming the new living room — a high-attention environment for entertainment, commerce, and advertising that extends reach without cannibalizing existing platforms.
In a world where misinformation is rampant and trust is fragile, healthcare professionals have become some of the most credible and sought-after voices online.
Skip the scroll – today’s culture is sparked, shaped, and shared in chat.
In today’s fragmented, saturated media landscape, brands, creators, and athletes are turning to the real world to deliver breakthrough impact.
In modern marketing, trust is the new currency that drives brand loyalty and growth.
Kraft Heinz CMO Todd Kaplan sits down with Shingy for an unfiltered conversation on what it takes to keep iconic brands relevant in a world moving at the speed of culture.
Cultivating a loyal fanbase is every brand’s dream.
In this candid conversation, hosted by Advertising Week partner podcast creator, Katie Kempner (Perspectives with Katie Kempner), top CEOs from across brands, advertising and media will share the most important lessons they’ve learned about leading through a lens of creativity, innovation and independence.
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