AW SHORTS – BRANDS + MARKETERS

The modern CMO is transforming and expanding – defined by AI’s upending of organizational structures, the unification of brand and performance, and pressure to be both the rational and inspirational voice of the consumer.

As the traditional players decamp from late-night television, comedian turned media mogul Byron Allen is seizing the opportunity, forging a new business model for the time period–one that promises to be a win-win for all involved.

Everyone’s chasing the next big idea—but the smartest brands know the real flex is in the data.

By bringing fresh creativity and telling brand stories in ways brands can’t on their own, creators have transitioned from product reviewers to true marketing consultants.

Entertainment marketers face one of the steepest challenges, competing with content across TV, movies, and video; social media; and gaming for attention.

Connection today is built in the moments that matter—across screens, shelves, and shared culture. This conversation explores how brands are creating emotionally resonant, consistent experiences that inspire trust and loyalty, meeting consumers where they are—from retail shelves to digital screens.

A candid, future-forward session where Horizon Media’s founder and visionary Bill Koenigsberg and Bob Lord, President of Horizon Media Holdings, unpack the future of media, technology, and business transformation.

In a world where every moment is shoppable, the marketing playbook is being rewritten in real time. Attention is fractured.

Today’s consumers seamlessly move between digital discovery and physical experiences, making it critical for marketers to understand how online engagement drives real-world actions.

From electrifying fans on the field to building a powerful presence as a creator and media brand, Chad Ochocinco has redefined what it means to be an athlete in today’s sports economy.

This 30-minute panel explores how generative AI, shifting discovery habits, and eroding referral traffic are forcing advertisers and publishers to rethink partnerships.