The future of brand influence is not about the loudest single moment. It is about the longest presence.
BRANDS + MARKETERS
Presented by
Ultimately, the reason everyone has their own “flavor” of SPO is because SPO is not one-size-fits-all.
The future of performance marketing isn’t about choosing the right channel. It’s about understanding contribution and rewarding it accordingly.
AW SHORTS – BRANDS + MARKETERS
By leveraging their position and visibility, brands can be prominent in helping drive healthy conversations, share useful information, and promote trustworthy news sources. They can help arm young voters with the insight they need to make the most of this cultural moment, proving their relevance to this audience, and forging connections that last through the election and beyond.
The message to the industry is clear: the evolving consumer landscape is calling for a new type of agency, one that represents the diverse mainstream, and balances inclusivity with specificity.
To truly connect with today’s consumers, brands must become relatable. Audio storytelling accomplishes that goal in a unique way by allowing consumers to hear an unvarnished account of what a brand is doing and why.
As expectations for corporate responsibility continue to rise, brands have a unique opportunity to lead the charge in addressing environmental issues.
If it’s even a question in your mind, take the road less traveled, you’ll end up somewhere unconventional and divine.
We all know that great young talent is hard to find. If you’re lucky enough to hire someone who’s eager to learn and excited for their career in advertising, help to nurture that spirit every day.
Times of change can be turbulent, especially given the history and frequency of CMO-level turnover. Whenever that moment hits, agency leaders need to prioritize communication over remuneration.
It’s time to define your brand’s approach to doing B2B with a B2H mindset. If you focus, prioritize, and then test new approaches, you can create experiences that drive new impact and deliver more of the value needed to grow.
Understanding the trends driving this marketing trend will help big brands and small businesses maximize their influencer relationships.
By engaging consumers mid-funnel and aligning with their values, brands can build stronger relationships, drive relevance, and ultimately improve conversion rates.
As a longtime runner and Nike devotee, I recently found myself with an unexpected dilemma. While shopping for new running shoes prior to a business trip, I was drawn to a pair made by On Running instead of my usual Nikes.
So, take the time to bring your employees along on the journey. Show them that you understand how valuable they are. And make sure your new brand is one that reflects your business as it truly is.
