With a marketplace in constant flux, brand leaders are looking to Advertising Week as the place to separate signal from noise, reconnect with peers, and walk away with insights that will actually move the needle.
BRANDS + MARKETERS
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DMEXCO has undergone an identity change in recent years, from Cologne’s answer to Cannes Lions with all the global hubbub it attracts, to a European-focused, business-first conference.
This era won’t be defined by commercial breaks or rented space alongside this new wave of entertainment — it will be about helping co-create it.
AW SHORTS – BRANDS + MARKETERS
In experiential marketing, the ‘brand’ retains significant importance, possibly more than ever. But, our perception of what constitutes a brand is changing.
Plenty of brands are producing best-in-class activations that are strategically robust, authentic, bring fans together and serve a purpose.
Remember, in the end, people don’t just buy products; they invest in experiences. Make your brand an unforgettable part of their story.
As post-strike talent promotion ramps up alongside awards season, marketers are primed to implement these key lessons in a jam-packed 2024.
Effectively communicating with your target audience is the key to cutting through the clutter, and this is where a precision marketing strategy comes into play.
Our recent research report, Connecting the Dots, highlights the key behaviours, preferences, and values that, as an advertiser, you need to know ahead of 2024.
Learn more about Eden’s story and see how Nyssa is helping create solutions and conversation around women’s health.
Efficiency is crucial in the current economic climate. With plummeting consumer confidence and rising inflation, aiming for higher levels of efficiency is on many businesses’ minds.
Forward-thinking agency leaders have seen the future of work — and it isn’t the factory work model of the Industrial Revolution.
Sit in the brand’s real strengths and maybe more importantly, weaknesses. Don’t just do a SWOT analysis, but have the hard conversations.
The industry is moving fast, and in order to keep up you have to keep your skills sharp. You have to practice all 4 of these areas; Synergy, Manage, Think and Do. You have to stay crisp, or your tenure is likely to slide even more.
With 80 percent of customers saying they are likely to switch brands after a single bad experience, identifying and delivering on customer expectations is more important than ever before.
