BRANDS + MARKETERS
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Why Clients Need to Get on Board with New Channels
The beauty of both gaming and creator ecosystems is that no one is there just to kill time; they’re there to learn, belong, or build, which means they’re actively aware of your brand message. -
Tough Love: What Brand Clients Wish Their Agencies Knew
Healthy relationships require consistent work. AI is accelerating and amplifying everything – the good, the bad and the ugly. -
Why the Best Brand Reps Are Starting to Look Like Educators
Marketers are shifting budget from paid media toward in-person reps because a single well-informed conversation now often outperforms another thousand impressions.
Recent Articles
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Designing Mattel’s Accessible UNO deck with Miguel Nieva
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Behind the Feed: Emily Kosinski on Building Toward a Six-Figure Following, Motherhood, and What It Really Takes to Turn Content Into Income
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The New Crocs Mascot is More Like a Sitcom Character Than Traditional Mascot: Here’s Why
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You Did Everything Right But ChatGPT Picked Your Competitor
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Why Clients Need to Get on Board with New Channels
AW SHORTS – BRANDS + MARKETERS
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The Next Battle for Fan Attention Is Happening Inside the Venue
Oak View Group’s new partnership with BIG Digital points to a broader shift in sports and live entertainment, as venues turn physical spaces into flexible media environments capable of delivering fan engagement, sponsor activation and measurable value long after audiences walk through the doors. -
The Rise of the Accountability Partner: Why Agencies Are Evolving Beyond the Media Buy
The accountability partner does more than place the buy and report on it. It cuts through fragmented, often conflicting data and hands the brand a clear, defensible read on what worked, an answer the client can carry to its own board. -
The Problem Isn’t Needing More Data, but Knowing What the Data Is For
Are you measuring more than ever, but feeling less certain about what the numbers actually prove? -
Shape-Shifters: Escaping the Mass of Mediocrity
Fourth in a five-part series exploring the findings of the Brand Currency Index™ – a proprietary study by Social Element measuring the value of brands on social media. -
Every Brand Has a Social Contract; It’s Time to Articulate Yours
The three archetypes that make a brand’s relationship with its audience visible, and actionable. -
Fame Is Not the Same as Currency
Have you ever wondered how your brand stacks up against others on social – not just your competitors, but other industries? -
Catch Them Forever: How Pokémon Became the World’s Most Resilient Brand
Thirty years in, the franchise isn’t coasting. -
AI Personalization Has a Price Tag. Are You Charging the Right One?
Consumers understand AI considerably better than they did a year ago and are acting on that understanding with their spending. -
Why Brands Keep Coming Back to Military Audiences
The brands that succeed here don’t win because they wave a flag. They win because they understand the people behind it. -
Why Taylor Swift and Travis Kelce Chose a Billboard Instead of a Feed
The instinct from most marketing teams is to add more channels, more targeting, more impressions, purely for the sake of doing more. -
Advertising Without a Net: Why Experience Has Become Marketing’s Most Honest Channel
As consumers become harder to impress and AI makes content easier than ever to produce, experiential marketing has become one of the few disciplines where brands cannot fake relevance. Every interaction is tested in real time, forcing marketers to create experiences that genuinely earn attention instead of simply buying it. -
Why Brands Need to Design Systems, Not Products
In this new era, the brands that will thrive won’t simply have the best product. They’ll have the strongest brand system.
Recent Articles
-
Designing Mattel’s Accessible UNO deck with Miguel Nieva
-
Behind the Feed: Emily Kosinski on Building Toward a Six-Figure Following, Motherhood, and What It Really Takes to Turn Content Into Income
-
The New Crocs Mascot is More Like a Sitcom Character Than Traditional Mascot: Here’s Why
-
You Did Everything Right But ChatGPT Picked Your Competitor
-
Why Clients Need to Get on Board with New Channels