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By R. Larsson, Advertising Week As brands continue to refine and simplify their digital ecosystems, even the smallest design changes can provoke outsized reactions. Google’s recent Workspace icon redesign has sparked a…
Creator marketing is no longer operating at the edges of the media mix. Increasingly, it is becoming the media mix.
In conversation with Antony Llewellyn-Harris, Executive Creative Director at We Create Popular, The SpudBros break down how they transformed a family-run potato tram into one of the UK’s fastest-growing food brands through the power of social media.
In this conversation, we’ll explore why it’s time to put brands back at the center, shifting from a transactional mindset to a long-term approach. And how brand lift measurement allows it in a way that’s holistic, customer-centric, and actionable.
At Advertising Week Europe, December19’s Managing Director David Lucy hosts industry leaders for a frank discussion on digital advertising’s transparency challenge.
Creators have established trust with their audiences. This insightful panel hosted by InterTalent, will feature leading creators who will offer valuable insights on helping brands refine their messaging; share their perspectives on successful brand partnerships; and emphasise the importance of authenticity in marketing. They will also share firsthand experiences of creating content that deeply resonates with their followers and discuss how they’ve leveraged that connection in brand collaborations.
Javier Meza, President & Chief Marketing Officer Europe at The Coca-Cola Company will discuss how Coca-Cola is scaling personalisation at each stage of its marketing process, from segmentation to creation and execution of personalised experiences, to accelerate recruitment.
In an increasingly mindful world, consumers are gravitating toward brands that make a tangible impact and stand for genuine purpose.
Join Andrea Gellert, VP of the Business Marketing Group at Meta and Ruth Mortimer, Global President of Advertising Week, in a fireside chat on the game-changing impact of creators on business and marketing. Discover the latest trends, cutting-edge strategies, and the powerful role creators play in shaping the future of marketing and advertising.
Music isn’t just an accessory to content – it’s a launchpad for discovery.
A compelling cast of leading luminaries on where we are; how we got here; and what is next from the rise of streaming, the creator ecosystem, evolving consumer and brand behaviors and how progressive technologies are redefining the landscape and our industry.
Discover how brands are redefining innovation by blending culture and technology to drive meaningful engagement.
Discover the power of inclusive marketing!
A comprehensive approach to modern storytelling, Gary focuses on exploiting underpriced attention channels to drive brand and sales growth.
