If the deal sounds too good to be true, it’s probably because you’re paying for it somewhere you can’t see.
BRANDS + MARKETERS
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The future of growth belongs to the leaders, and the CMOs, who understand that visibility isn’t just exposure. It’s equity.
SMEs must be prepared to learn and experiment, but they don’t need to sit on the sidelines of programmatic. With the right guidance, they can claim their seat at the table – and challenge the dominance of legacy players with smarter, leaner campaigns.
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AW SHORTS – BRANDS + MARKETERS
According to the 2023 Higher Impact report from Amazon Ads, 81% of consumers are more likely to purchase from brands whose views align with their own.
As Google itself celebrates their quarter-century birthday, top executives from around the industry weigh in on Google’s milestone, their influence, and the future.
Meaningful attention offers the possibility of finally getting inside the head of the shopper. We can’t afford to ignore it.
Business travel is back, and it promises some spectacular opportunities for learning and networking.
The big landscape theme for marketers today is the accelerating rate of change in all aspects of reaching customers. Media, customer touchpoints, distribution channels, and the appropriate and effective messaging about your brand are all in a constant state of flux.
Advertisers know where their spend is going and who they’re reaching, publishers can grow their revenues, and users get to see only the most relevant ads. It’s a win-win-win.
There will be bumps in the road – misunderstandings, communication and briefs that need to be clearer, individuals that cause friction, and a lack of structure that brings progress to a standstill.
What does the CMO of the future look like? Spoiler: busy with lots of weighty decisions.
Seeing young-adult audiences gravitate toward more personalized and colorful products ranging from the clothes they wear to the phone cases they carry, Logitech realized there was an opportunity to create products that connect with these consumers.
Great marketing works. Having a fantastic product to market works more.
Here’s how marketing agencies can drive client growth and add value during tough times.
The people in charge at Twickenham need to take a look at the success story over at Lords.
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