AW SHORTS – BRANDS + MARKETERS

We’re calling on other agencies across the industry to start their B Corp journey, and as such, I’d like to share six key pieces of practical advice for those who want to achieve the certification.

Netflix doesn’t need a big, bombastic ad service to dominate, and it has no interest in helping brands solve their existential media problems.

The creative world, alongside other disciplines, needs both specialists and generalists. But it’s time to correct the misconceptions.

With TikTok’s ad revenue set to increase from $3.88 billion in 2021 to $11.64 billion in 2022, it’s clear that this platform will have staying power among brands, marketers and consumers themselves.

A review of System1’s database for recently tested ads in this sector provides a veritable case study in utilizing fluent devices effectively–specifically characters and creative tropes–to drive distinctiveness in an otherwise crowded category.

Putting yourself in your customers’ shoes is critical to understanding their needs and how you can be of assistance without becoming an annoyance.

Marketers’ avenues for advertising are fast multiplying within Snapchat, making it paramount for brands to remember that delivery is only half the story.

Advertsing strategies built from consented first-party data and without the use of sensitive third-party data will go a long way toward building a more responsible web and restoring consumer trust.

To craft your brand in these new spaces, no need to obsess over control when balance does the trick.

For traditional marketeers, TikTok can seem really unnerving. It’s an unexplored space and success means making your brand vulnerable.