BRANDS + MARKETERS

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Media Buying Is Autonomous. But That’s the Easy Part

The next phase of advertising will not be defined simply by who automates the bid best.

Audio Is a Key Connection Point to Consumers, but It Remains Disconnected From the Rest of Media Planning

Consumers move seamlessly across environments throughout the day. Media plans should work the same way.

The End of “Good Enough” Content in the Age of Algorithmic Judgment

The brands that win in this environment will not be the ones producing the most content. They will be the ones producing the most distinct, credible, and contextually relevant content.

AW SHORTS – BRANDS + MARKETERS

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3 Steps a Leading Design Company Took to Achieve Digital Transformation

In this segment, Vista (formerly Vistaprint) CMO Ricky Engelberg and EVP and Chief Data Officer Sebastian Klapdor discuss planning and budgeting.

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How Wyndham’s People-First Approach Prepared It for Digital Transformation

In the pandemic and post-pandemic era, successful businesses focus the efforts of diverse teams on the needs of their customers to travel the digital transformation road together.

How Etsy and Tinuiti Capture Demand and Drive Growth With No Fixed Budget

Join Etsy’s VP of Analytics and Strategic Finance, Gerald van den Berg, and Tinuiti’s Chief Solutions Officer, Obele Brown-West, as they discuss their unique approach to planning and budgeting.

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How Kia Is Boosting Business by Focusing on First-Party Data

Artur Martins Artur Martins, SVP global chief brand officer and chief experience officer at Kia,…

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Finance On Air: Finance in a Shifting World

Google is launching a quarterly Finance webinar series that will highlight how financial services marketers are fueling digital transformation.

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The Digital Marketing Playbook for Driving Growth in a Changing Privacy Environment

The Google Ads privacy playbook has been recently updated to better represent how Google is…

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Grammarly Explains YouTube Full-Funnel | Experts Explain

Shannon Everley, Head of Acquisitions at Grammarly, shares how the brand uses a YouTube full-funnel strategy to get the most out of YouTube Ads.

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Why Supporting Nontraditional Learning and Career Paths Is Simply Smart Business

Just as employees are reevaluating their lives and evolving their approaches to education and career mobility, businesses need to reconsider their internal processes.

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To Boldly Go: The Rise of Unlikely Brand Partnerships

Partnerships, especially those that are more unusual, are clearly reliant on being appropriate for the context in which they are launched.

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Creators are Driven by Values and Passion – Brands Should Take Note

Creators are authentic and passionate about what they do, and brands who aim to capitalize on the strong relationships that creators have with their audiences need to afford them more freedom and autonomy to do what they do best.

Memorability: How Can Mobile Ads Achieve It?

Producing striking and unforgettable campaigns, backed with the right technology and data, will guarantee engagement, brand recall, and ROI.

Advertiser and Viewer Needs for Connected TV are at Odds; Here’s How Brands Can Reconcile

By leveraging thoughtful creative strategies and dynamic tools, we can reconcile advertisers’ needs for frequency and viewers’ needs for diversity to deliver an experience that’s considerably more ideal for both.