AW SHORTS – BRANDS + MARKETERS

As a marketer, you have two choices: Get aboard the most relevant trends or get run over by socially savvy competitors.

Here’s how to break free of channel-specific marketing measurement and realign with core business goals.

In experiential marketing, the ‘brand’ retains significant importance, possibly more than ever. But, our perception of what constitutes a brand is changing.

Plenty of brands are producing best-in-class activations that are strategically robust, authentic, bring fans together and serve a purpose.

Remember, in the end, people don’t just buy products; they invest in experiences. Make your brand an unforgettable part of their story.

As post-strike talent promotion ramps up alongside awards season, marketers are primed to implement these key lessons in a jam-packed 2024. 

Effectively communicating with your target audience is the key to cutting through the clutter, and this is where a precision marketing strategy comes into play.

Our recent research report, Connecting the Dots, highlights the key behaviours, preferences, and values that, as an advertiser, you need to know ahead of 2024.

Efficiency is crucial in the current economic climate. With plummeting consumer confidence and rising inflation, aiming for higher levels of efficiency is on many businesses’ minds.

Forward-thinking agency leaders have seen the future of work — and it isn’t the factory work model of the Industrial Revolution.