Consumers understand AI considerably better than they did a year ago and are acting on that understanding with their spending.
BRANDS + MARKETERS
Presented by
The brands that succeed here don’t win because they wave a flag. They win because they understand the people behind it.
The instinct from most marketing teams is to add more channels, more targeting, more impressions, purely for the sake of doing more.
Recent Articles
AW SHORTS – BRANDS + MARKETERS
Is it more important to be noticed or remembered? Should brands focus on cut-through or staying power?
Find out what nearly one million consumers told us about their social media habits. Don’t miss out on exploring these insights.
Content creators are uniquely positioned to craft authentic narratives for brands that can elevate brand messaging and resonate with their audiences.
Brand funded content on digital platforms is constantly evolving.
Entertainment can shape brand equity at scale, on a global level.
Today, traditional ads are easier than ever to escape, but advertising itself isn’t going away.
How do partners balance brand integration and alignment while staying on the right side of the OFCOM and maintaining editorial integrity with media owners?
What do we consider quality content today and, more importantly, how do we create advertising strategies to support and benefit a cleaner ecosystem in the future?
Join us for an exclusive interview with Adaora Oramah, founder of AMAKA Studio, unveiling the groundbreaking Creator Growth Framework revolutionizing creator marketing.
Few brands manage to stay meaningful and relevant in the purpose space. Corona is one of those brands.
Welcome to the Always-On Creator Revolution. Hosted by tech-powered influencer agency Kyra, our Co-Founder and CEO, Devran Amaratunga Karaca, sits down alongside an esteemed panel of brand leaders to get down to business.
Join Lucy Marchington, Financial Times’ Commercial Performance & Technology Director, as she covers the necessity & power of bespoke marketing strategies.
Recent Articles
