Consumers understand AI considerably better than they did a year ago and are acting on that understanding with their spending.
BRANDS + MARKETERS
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The brands that succeed here don’t win because they wave a flag. They win because they understand the people behind it.
The instinct from most marketing teams is to add more channels, more targeting, more impressions, purely for the sake of doing more.
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AW SHORTS – BRANDS + MARKETERS
Preview and the headline findings from groundbreaking new research.
Join this look into the world of Coca-Cola with this intimate conversation with Coca-Cola Marketing President & Europe CMO Javier Meza.
How contextual creative can be used to amplify brand messaging.
The economic reality of the past few years has favoured consolidation — one-stop shops are a good solution when resources are tight.
Join DriveTribes’ Dave Murdoch and Richard Hammond as they explore the keys to keeping communities growing through effective storytelling, including how brands can contribute to that.
Join renowned activist, model, writer and broadcaster Munroe Bergdorf as she explores the importance of brands being brave and committed with their partnerships.
Join Emma Newman, CRO EMEA at PubMatic, in a panel discussion at Advertising Week Europe with top marketers exploring advertising in 2024.
With content moving from images to video, horizontal to vertical, in native and social environments — soundtracking is now changing the game for brands whose content strategy is central to their marketing plans.
Delve into the dynamic careers of Wes Nelson and Lemar as they unpack the strategies behind their seamless pivot from the small screen to the music scene.
As part of the retail media boom, stores have been cited as the next major media channel.
Are you a growing startup? Are you keen to scale your business with expert advice?
Audio storytelling can captivate audiences, build brand identity and drive results at scale.
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