This generation isn’t rejecting digital media; they’re rejecting anything that feels passive or disconnected from the world around them.
BRANDS + MARKETERS
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The sound-off era is over. Jenny Haggard, the Global Head of Thought Leadership at Spotify, gave an introduction into how audio innovations are altering the media landscape.
By combining insights into community influence with precise mail targeting, brands can convert human trust into commercial outcomes, proving that traditional channels still have a role to play in a modern, data-driven marketing strategy.
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AW SHORTS – BRANDS + MARKETERS
By Alison Pepper, Executive Vice President, Government Relations, 4A’s – American Association of Advertising Agencies (LinkedIn) You wouldn’t think an animated otter cheerfully strumming a guitar and generically encouraging a diverse array…
If you’re a cat or a dog, what a time it is to be alive. A golden age of flavour. A pet food renaissance.
By Michael McLaren, Global CEO, Merkle B2B The days of cold, rational B2B sales and…
For the last few years, companies have been getting serious about designing unique personalities for their brand-driven chat experiences.
Reddit is infamous for being a marketing graveyard. It is full of buried links from entrepreneurs and marketers that just didn’t “get it.” So how do you “get it” and avoid falling into the trap?
The Almond Board of California has partnered with us since 2000 to increase demand, consumption, and positive perceptions of almonds globally. Our tenure began with an innovative nutrition-based marketing platform and has evolved ever since.
The owners of successful brand characters know when to change things subtly and also know when a change can mean big publicity.
When the Amazon juggernaut rolls into a sector, market dominance is assured – it’s a question of when not if. Its latest venture? The trusty television set.
Brands are experiencing a dramatic increase in the complexity of their marketing mix as a result of digital transformation.
The modern age heavily features information overload, with constant competing demands for our attention and patronage.
From Steve Miller’s “The Joker” to Carl Douglas’ “Kung Fu Fighting”, the hits of 1974 include their share of classic earworms. But over in adland, Chevrolet made a hit of its own that year – “Baseball, hot dogs, apple pie and Chevrolet” which became one of the most iconic car jingles of all time.
Being prepared or not for the seasonality of your industry can see your sales and revenue skyrocket or take a turn for the worse – let’s hope it’s not the latter!
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