Without the right information, education and level of engagement, sustainability will always just be a buzzword that’s thrown around as a supposed point of difference for brands.
Is your video ad partner providing comprehensive campaign logs? Trade Desk and Google don’t do this, which amazes me. Why don’t buyers demand full transparency in real-time?
From re-emerging fashion trends to analog experiences, Gen Z is on the hunt for intentional simplicity. Brands have an opportunity to show up with IRL experiences to meet their demand.
By analyzing data-driven insights, marketers can quickly determine which content is making the biggest splash — and go on to create more of it for stronger acquisitions.
The recent uproar surrounding Jaguar’s brand refresh has been astonishing. What began as a teaser of a new brand identity quickly spiralled into a feeding frenzy of criticism.
Hyper-personalisation should exist to enhance the user experience, but brands need to be wary of how close they are to crossing the line.
The future of customer loyalty is about creating meaningful, personalised connections that anticipate and fulfil customer needs in real-time.
As you plan for 2025 and beyond, ask yourself: could our marketing work harder? It’s time to try something different. After all, healthcare marketing doesn’t have to be mediocre; it’s only mediocre if we allow it to be.
The next time you find yourself fixating on attention metrics, take a step back and ask yourself: “Is this ad worth seeing?” If the answer is no, then it’s time to rethink your strategy.
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