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DOOH’s Next Frontier: Dynamic Negotiation and the Future of Premium Inventory

Digital Out-of-Home (DOOH) inventory has become increasingly sophisticated. Advertisers can now buy screens based on location, audience, time of day, context, share of voice, and rich data signals. Yet the mechanisms used to buy that inventory have remained comparatively rigid.
AW Playmaker Award: Molly Battin, CMO of the Year

For Molly Battin, Senior Vice President and Chief Marketing Officer at The Home Depot and CMO of the Year at the Advertising Week Playmaker Awards, the most powerful brand partnerships go far beyond logos and celebrity endorsements.
Would Your Reddit Post Survive Its Own Subreddit?

Reddit’s had an interesting run lately and I think a lot of people have read it completely the wrong way round.

AW SHORTS – BRANDS + MARKETERS

From the Conference Floor to the Boardroom: How Kindle Scribe Is Changing the Way Executives Capture Ideas

At Advertising Week New York 2026, Amazon’s Kindle Scribe offers a glimpse into how business leaders are combining the familiarity of handwritten notes with the convenience of digital technology to make the most of an increasingly demanding professional world.
There Is No Such Thing as Creative Wearout

Conventional wisdom goes something like this: you produce a new piece of creative, you put media behind it, and over time the ad progresses through a predictable lifecycle.
The Fragmentation Problem Marketers Are Still Pretending They Can Buy Their Way Out Of

CMOs and CFOs should challenge media plans on more than low-cost impressions or tidy reporting.
Predictions and Expectations for Advertising Week New York 2026

Ahead of AWNY 2026, we spoke to industry leaders about what they expect to dominate the conversation, how it would have shifted from last year, and what they will be watching closely throughout the week.
For Advertising Week Executives, Preparation Starts With Setting Priorities

Three executives describe how they organize their thinking ahead of Advertising Week New York, with the Kindle Scribe serving as a tool for notes, planning and revisions.
Planning Ahead For the Performance Plateau

The most important thing for any performance advertiser to remember is that they are not trying to replicate the past, but are instead trying to deliver the most traffic and performance right now.
DMEXCO 2026: AI Hype Is Out. Proof Is In

DMEXCO has just wrapped up in Cologne, and this year it felt different from past editions. Less flash and more substance.
Better Creative Can’t Fix Broken Social Media Infrastructure

Feed errors go unfixed because no one owns feeds as a strategic asset.
Agencies Are Rebuilding Search Teams for the AI Era

The agencies that are furthest ahead right now aren’t necessarily the ones that renamed their teams the fastest.
From Prime Time to “Right Time”: 3 Shifts Redefining the Sports Marketing Playbook

As another fall sports season gets underway, marketers should look beyond the biggest moments on the calendar without losing sight of their power.
There Are No Shortcuts to Greatness

I’m not trying to convince you that the journey is the destination. But the destination is 100% shaped by the journey.
Is Brand Storytelling Dead?

The death knoll for brand storytelling hasn’t yet tolled in 2026, but marketing content across the board is feeling hollow due to a combination of factors including an oversaturation of advertisement, corporate hypocrisy, and the usage of AI for creativity.

DOOH’s Next Frontier: Dynamic Negotiation and the Future of Premium Inventory

AW Playmaker Award: Molly Battin, CMO of the Year

Would Your Reddit Post Survive Its Own Subreddit?

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Recent Articles

AW SHORTS – BRANDS + MARKETERS

From the Conference Floor to the Boardroom: How Kindle Scribe Is Changing the Way Executives Capture Ideas

There Is No Such Thing as Creative Wearout

The Fragmentation Problem Marketers Are Still Pretending They Can Buy Their Way Out Of

Predictions and Expectations for Advertising Week New York 2026

For Advertising Week Executives, Preparation Starts With Setting Priorities

Planning Ahead For the Performance Plateau

DMEXCO 2026: AI Hype Is Out. Proof Is In

Better Creative Can’t Fix Broken Social Media Infrastructure

Agencies Are Rebuilding Search Teams for the AI Era

From Prime Time to “Right Time”: 3 Shifts Redefining the Sports Marketing Playbook

There Are No Shortcuts to Greatness

Is Brand Storytelling Dead?

Search

Recent Articles