Going viral is a sugar rush. Belonging builds enduring brand equity—the kind that keeps you relevant long after the spotlight fades.
BRANDS + MARKETERS
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Brands that invest in communities, foster dialogue across lines of difference, and tell honest stories don’t just earn attention—they earn loyalty.
The 2025 Go-to Brands List is a reminder that, even in a world obsessed with tech, trends, and transformation, the brands that win are the ones that make people feel seen, supported, and empowered.
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AW SHORTS – BRANDS + MARKETERS
We asked leading voices from across the creative landscape what they’ll be watching for on the Croisette.
It’s no surprise then that B2B companies with a strong brand command a 46% higher market share and can often charge a premium.
An Exclusive Celebration of U.S. Latino Power in Marketing and Creativity!
Being valuably different, and not focused on being better, is the key to being a brand that stands the test of time.
As Cannes Lions 2025 kicks off, one thing is certain: the conversations won’t just shape headlines, but help define the next chapter of advertising. Industry experts weigh in.
Marketers should have more confidence in their ability to demonstrate how their brand influences pricing.
You either have health and wellness value in your brand or you don’t. If you do, then it’s time to determine how to incorporate this into your brand marketing and PR.
Emotional intelligence puts the human back in marketing, helping brands cut through biases and connect meaningfully.
When platforms extract value from communities without consent or reciprocity, they recreate the logics of empire.
Digital marketing is powered by fossil fuels. It’s time we started counting the clicks that cost the planet.
Where do you start when designing event formats that resonate across different markets while honouring different countries’ cultures?
Snapchat lets brands connect with audiences in a way that feels personal, interactive, and natural, like chatting with a friend. In an age of polished perfection, that kind of authenticity is what truly converts.
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