BRANDS & AGENCIES

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Why the Future of B2B Must Be Guided by Emotion

By Michael McLaren, Global CEO, Merkle B2B The days of cold, rational B2B sales and marketing based solely on product details and features are coming to an end — and that’s a…

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Digital’s White Whale: Marketing on Reddit

Reddit is infamous for being a marketing graveyard. It is full of buried links from entrepreneurs and marketers that just didn’t “get it.” So how do you “get it” and avoid falling into the trap?

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The Name’s Brand… James Brand

The owners of successful brand characters know when to change things subtly and also know when a change can mean big publicity.

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