Marketing leaders do not need another year of chasing disconnected innovation.
BRANDS + MARKETERS
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In the end, my take on Kellogg’s strategy is that it is a great idea for this moment in marketing, authentic to the brands, and offers a great creative canvas, but Kellogg’s should start planning what’s next because these strategies have a shorter shelf life than the products they are helping sell.
As categories continue to slide into a homogenous and undistinguished middle, a mindset shift is required.
AW SHORTS – BRANDS + MARKETERS
Streaming platforms are now in warfare on multiple levels, advertising dollars and subscribers, which will continue to rumble on.
Increase spending, but smartly – by following these three recommendations.
Google is here to help retailers turn curiosity into customers this holiday–whenever, wherever, and however they choose to shop.
Use these five data-backed creative strategies as a starting point for your next auto ad.
By investing in online video and connected TV, brands can take advantage of changing consumer behaviors and new, emerging content formats on platforms such as YouTube.
Aveda and Kraft Heinz have united around a common theme — meeting customers where they are.
Brad Moranchek, head of global media at Kimberly-Clark, joins Amy Margolies, head of business at YouTube BrandConnect, to share how the brand collaborates with YouTube Creators to tell authentic, compelling stories about its products.
Episode 3 will share the most important factors that drive purchases for B2B buyers – and how you can set your team up for success with “must-win” marketing activities.
Consumer behavior may remain in flux, but our digital transformation means that Mondelēz International brands can easily identify the customers who offer the greatest value, reward them with relevant campaigns, and improve performance and overall growth.
How Mondelēz International Took Global Initiatives Local by Making Customers the Heart of Everything
Hear from global and local leaders across Mondelēz International, and its brands Cadbury and Oreo
Retailers must be prepared to adapt their offering to deliver both short- and long-term solutions to their customers to ensure they remain loyal and chose to spend their money with them.
Our second episode will cover key buyer satisfaction drivers, pain points, and ways to maintain top-of-mind brand presence. Join us to learn more about how to meet evolving B2B buyer expectations.
