Brands that build assets with these models in mind, and supply them with consistent, well-defined signals, are more likely to appear accurately and consistently as AI-first experiences expand.
BRANDS + MARKETERS
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In 2026, the luxury sector is poised to regain its sparkle, but only for the brands willing to rethink the fundamentals.
Q5 offers an opportunity to move beyond one-size-fits-all discounting. Instead of rewarding everyone simultaneously, brands can reward those who truly deserve it, for the work they do to better our communities.
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AW SHORTS – BRANDS + MARKETERS
Investing in stocks, I recently found out, is hard. The silver lining to my failed day trading career is that I realized there are some striking overlaps between investing and brand strategy.
It’s not often a news story unites so many diverse figures and groups across society. But from Boris Johnson, Jeremy Corbyn and Prince William to football pundits, ex-players, current managers and rival football fans across the land, the world spoke up together this week against the newly proposed European Super League. And the answer was categorically, no.
Athletes, musicians, influencers, even business people of different stripes have curated their images in such ways that their successes can be viewed through the lens of successful marketing.
In this piece, we’ll take a look at some of the latest statistics on video marketing for 2021. By the end, you’ll hopefully see all that video can do for your business.
It’s a crucial part of operating any business that you understand your target audience. They’re the people that will keep coming back, offering avenues for free promotion and reassurance your products and services are appealing.
In my 20+ year marketing career, I have never encountered a product or service category that offers a more intriguing challenge than cannabis, and I seriously doubt I will encounter another.
Social media plays a very important role for businesses in almost every industry. It offers them several benefits from expanding their reach, to building a community and dozens of others. It gives you instant access to your customers and helps keep them engaged with your company.
The supermarket sector has remained front and centre during the pandemic, and 2020 proved to be a critical time for supermarket brands to stay in front of consumers.
With all the pressure to make an impact quickly, founders spend an incredible amount of time on the design of their slides. Less consideration, however, is usually spent on the words on the slide. That’s a mistake, especially when you only have 170 seconds.
The impact COVID-19 had on business rendered agencies’ strategic plans obsolete and disrupted their clients’ pre-existing marketing and branding roadmaps. After spending the past year scrambling for new business and adjusting to remote work, agencies finally have a little breathing room.
TV advertising and offline media budgets have yet to change much. The advertising budgets certainly haven’t fully transitioned into the digital arena as quickly as they ought to be to match consumer behavior migration.
While Google and Facebook’s dominance has long seemed insurmountable, the past two years have seen the rise of a third major online advertising player.
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