BRANDS & AGENCIES

james bond

The Name’s Brand… James Brand

The owners of successful brand characters know when to change things subtly and also know when a change can mean big publicity.

last puzzle piece

Amazon Gets The Whole Picture

When the Amazon juggernaut rolls into a sector, market dominance is assured – it’s a question of when not if. Its latest venture? The trusty television set.

hot dog, baseball, apple pie, american flag photo

Why “Baseball, Hot Dogs, Apple Pie And Chevrolet” Has Stood The Test Of Time

From Steve Miller’s “The Joker” to Carl Douglas’ “Kung Fu Fighting”, the hits of 1974 include their share of classic earworms. But over in adland, Chevrolet made a hit of its own that year – “Baseball, hot dogs, apple pie and Chevrolet” which became one of the most iconic car jingles of all time.

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