BRANDS + MARKETERS

BRANDS + MARKETERS AT AWEUROPE 2025

AW SHORTS – BRANDS + MARKETERS

From Roar to Whimper: How Modern Branding Tamed the Jaguar

If Jaguar wants to course-correct, it’ll need to do more than ride the wave of modern design. It’ll take serious work to listen to its customer base, rebuild trust, and reclaim the emotional resonance that made its brand roar in the first place.

How Do Brands Really Get Effective CPMs?

By measuring genuine engagement with key moments rather than surface-level metrics, brands can build advertising strategies that deliver real value across platform boundaries.

Great Advertising is Simple, Just Make Great Ads

In this industry where technological advancements are booming and we’re constantly being introduced to new touchpoints, it can be hard to focus on the simple truths of building great ads.

Why a Strong Brand Is Key to B2B Commercial Success

By building a memorable brand, B2B businesses can wean themselves off a relentless focus on ROI, and instead build successful relationships with customers and prospects in new, exciting and efficient ways, building long-term value.