At Advertising Week Europe 2025, most brand sessions centered on scale, spend, and safe bets. Burger King UK, on the other hand, showed up with postpartum hunger, hospital room selfies, and an unapologetically human campaign that sparked a national debate.
At Advertising Week Europe 2025, the question wasn’t whether influencer marketing works—it was whether it’s gotten too powerful. And if you were in the packed audience at this headline session, you know one thing for sure: no one held back.
While many sessions at Advertising Week Europe 2025 buzzed with the usual talk of performance metrics and AI-driven innovation, one quieter, more intimate discussion delivered something rarer: a blueprint for building brands that don’t just include disabled consumers—they center them.
Education-led marketing is a smarter way to connect with buyers, build lasting relationships, and drive real results. Ultimately, brands that make this shift don’t have to fight for attention. They stand out because buyers seek them out.
As content creation abilities and consumer expectations continue to evolve, it’s becoming ever more essential for brands to be bolder and embrace a new approach.
Without the right information, education and level of engagement, sustainability will always just be a buzzword that’s thrown around as a supposed point of difference for brands.
The more we shift our focus, the more we will also embrace new technologies and innovations that push towards these deeper goals and metrics. Let’s hope that this positive change in the US becomes the driving force for the next era in advertising.
With election season approaching and a polarized market, along with a very crowded and expensive ad space, advertising in mobile gaming has never made more sense.
Ad resonance is more than just another marketing metric; it’s a vital driver of crucial…
In this piece, we’ll speak to experts who explore how these tactics can transform holiday marketing and why they should be front and centre in any brand’s strategy as we approach the most wonderful time of the year.
By Steve Cwik, senior writer and brand storyteller for RAPP Positive marketing strategies can foster…
TikTok Advertising has quickly become the “new” Instagram or Snapchat and a highly effective way to reach young, affluent millennials and the early adopters who like to stay current on all the trends.
If we learned one thing from this year’s Paris Olympic and Paralympic Games, it’s that we need more moments like it.
GPO Vallas and Ara Labs plan rapid domestic and international expansion to over 20,000 car top displays
We may live in an always-connected world, but that doesn’t mean employees should always be reachable. By following the above best practices, business leaders and managers can keep their team members operating at their highest levels, and their businesses will get a considerable boost in return.
If your brand chooses dialogue over monologue, engages authentically with its communities, remains ready to respond to its audience, and stays consistent with its own core truth, then you will have more than just a perfunctory social media presence. Instead, your brand will be part of the community and truly present.
Lead entrepreneurs have a critical role to play powering creative agencies through today’s competitive landscape.
Now the shockwaves have passed from Google’s latest announcement, it should be clear to all advertisers and agencies that even if the cookie isn’t cut off completely, its power will diminish over time.
