Advertising Week

Meta’s 2023 B2B Summit: Our Take on the Highlights

Meta had their annual B2B Summit this week and covered some of their new tools/capabilities for B2B advertisers on their platforms. Here are a few of the big highlights.

How Amazon Ads Is Supporting Entrepreneurs

It’s a misconception that only big brands advertise on Amazon. Amazon Ads products are designed for everyone, including small businesses, and have helped these businesses grow their sales.

Going Global With Amazon Ads: The Ultimate Guide to Multi-Country Advertising

There are shoppers around the world—right this second—looking for products just like yours. So why not help get your brand in front of them?

What I Learned in My 25 Years in Digital Advertising and The Inflection Point That Is Now In Front of Us

Today, we sit at a new inflection point for digital. If our industry nails this, we are positioned to reach our incredible potential.

In Pursuit of the Next Big Platform: Look to Gen Alpha for the Signals

Gen Alpha will inevitably dismantle the building blocks that built TikTok in the same way that Gen Z relegated GIFs to Slack and family group chats.

Staying Ahead of the Curve: Ensuring Your D2C Marketing Strategies Embrace Market Trends

By Mark Wieczorek, Chief Insights Officer at Front Row Navigating the complex landscape of modern business…

Group Black at Advertising Week New York

We wanted to give you a little glimpse of the highlights through a recap of our last in person event, Advertising Week.

PlayersTV and Prisoner Wine Brands Uncorks Exciting New Original Series ‘Vino Talk’ Hosted by NBA Champion Deandre Jordan and Softball Star AJ Andrews

PlayersTV has 50+ athlete owners and investors across the NFL, NBA, WNBA, and MLB including Chris Paul, Damian Lillard, Travis Kelce, Dwyane Wade, Carmelo Anthony, Vernon Davis, Kyrie Irving, AJ Andrews, Angel McCoughtry, Deandre Jordan, Natasha Cloud and many more

Built to Last: The 5 O’s of Long-Term B2B Brand Building

Increased B2B spend is a positive development, but it isn’t enough to drive brand to the bottom line. To do that and to fully realize a marketing mandate, money needs to be well spent, not merely spent.