How Global Citizen Used Data-Driven Creativity to be Ready For What’s Next

Brands play a unique role in building a more equitable, sustainable, and inclusive society, because the stories they tell – now, more than ever – can drive real change and action.

To demonstrate the outsized impact of data-driven creativity to drive real change, Global Citizen partnered with Google to pose a challenge to world-class creative & performance media agencies: use Google’s ad formats to mobilize individuals around the world to take action for a better world.

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